What method can retain the existing customers and convince old customers to bring in new clients? See how Enspyre use creative ideas to bring long-lost Olympia Gym crowd to appear.

Olympia Fitness Club, located in Taipei, is owned by Calvin, a man with a robust physique and a wealth of experience in advertising and securities sales.

He transformed into a health club owner by a chance when he met a fitness coach who wanted to sell. But when he took over the business he found out that of over more than 1,000 supposedly current members, effective paying members were only about 200 people. In order to improve performance, Calvin tried a variety of methods, at the beginning he spent twenty to thirty thousand on a newspaper publicity folder, but it did not work. Also tried various other promotional methods, such as newspaper advertisements but without any results. He did find that word of mouth by old customers could easily get more customers.

The challenge of the sport loving host

How could the business keep their current member and get more customers? How to appeal to more customers?

The solution that Enspyre provide

Calvin asked Enspyre to target those previous members who haven’t came back to exercise lately. Enspyre calls a thousands old customers to inform about new programs, prices and machines so that customers can understand that Olympia is improving.

The results

The results were impressive, 40% of old customers returned and Olympia saw a Return on Investment (ROI) of 42%. Also, with Enspyre's assistance, Olympia got interviewed by Next Magazine which improved their business image.

Spending little money could earn big money.