Home Customer Service Case Studies T-Kingdom: Taiwanese International e-commerce site
T-Kingdom: Taiwanese International e-commerce site

T-Kingdom is a Taiwanese SOHO selling specialty garments all over the world. With the help of Enspyre they were able to increase sales 66% without increasing overhead costs.

Enspyre's services provided:

  • Professional customer center service
  • International english email customer service
  • Order tracking and management

 

Results:

  • After using Enspyre for 3 months revenue increased 66%
  • Total revenues from foreign operations increased from 5% to 45%
  • As domestic and international revenues continued to grow, the company didn't need to hire more staff or increase overhead costs

 

Market whole the world:

Long tail theory says markets are not only for the mainstream. T-Kingdom markets breast binders for people with breasts who wants to hide them. These could be identifying themselves as Lesbians, Tomboys, Female-Turn-Male (FTM), Transexuals or perhaps women playing male roles on stage. T-Kingdom started selling their breast binders in Taiwan but soon figured out that there would be a big demand all over the world.

Winson Luo is the owner and the the only full-time employee in T-Kingdom and responsible for everything from fabric selection, product design, and apparel cutting to communicating with customers. She outsources sewing to a professional garment factory. She doesn't need to spend lots of time on human resource management and doesn't need to worry about managing employees, she even save computer equipment fees.

Outsourcing to Enspyre reduces her costs but the most important things is professionality and trust. When the influx of foreign orders started, Enspyre's bi-lingual customer service agent is responsible for customer service and order management. When foreign customers send emails to contact T-Kingdom, Enspyre responds in a speedy and professional way to deal with customer's questions.

Foreign sales as part of overall revenues has gone up from 5% to 45% while overhead costs have stayed the same.

Winson Luo, T-Kingdom's co-founder said "Of course I could hire other people to help me develop foreign channel, but that would increase my fixed costs and it will mean I need to spend more time to manage the company. Using Enspyre is much better."