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Liberty Times - Enspyre creative marketing of Taiwan
Monday, 20 April 2009 08:00

Invite Oprah to be a manager at Eslite for a day, Lance Armstrong to ride around Taiwan or find Jim Carrey to participate in Taiwan's temple event. These are just some of the suggestions suggested during the Enspyre Marketing Challenge where the participants were asked to come up with innovative ways to market Taiwan abroad.

「邀請歐普拉擔任誠品的一日店長、Lance Armstrong騎捷安特環島,再找金凱瑞參加台灣廟會,以真人實境秀的方式拍攝,向全世界強力播送」,由簡庭瑄 (由左至右)、余和安、周孟書組成的LVV隊,昨天參加文化大學舉辦的「行銷台灣」 競賽,以創意擊敗對手,獲得第一。

年紀最輕的是成淵高中二年級的英文實驗班學生,他們設計印有中華民國國旗的超人裝、內褲,突發奇想讓超人飛到全世界為台灣宣傳。
LibertyTimes_April20_2009sm(圖文:記者胡清暉)