[et_pb_section fb_built=”1″ admin_label=”\u516c\u53f8\u4ecb\u7d39 ” _builder_version=”4.16″ custom_padding=”30px|0px|0px|0px|false|false” border_color_all=”#B11116″ border_width_right=”0vw” collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.17.6″ width=”100%” max_width=”2560px” use_custom_width=”on” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”\u6a19\u984c” _builder_version=”4.16″ text_font=”Open Sans|700|||||||” text_text_color=”#5A5657″ text_font_size=”24px” text_letter_spacing=”2px” header_font=”Open Sans|600|||||||” header_4_font=”||||||||” module_alignment=”center” animation_direction=”bottom” global_colors_info=”{}”]<\/p>\n
Company Introduction<\/b><\/p>\n
[\/et_pb_text][et_pb_text admin_label=”\u6587\u5b57” _builder_version=”4.20.2″ text_font=”Open Sans||||||||” text_line_height=”1.8em” header_font=”Open Sans||||||||” header_3_font=”Open Sans||||||||” header_3_line_height=”1.6em” header_4_font=”||||||||” custom_margin=”|||” custom_padding=”|||30px” border_color_all=”#313e47″ border_width_left=”10px” global_colors_info=”{}”]<\/p>\n
Sunnyfounder is an innovative Taiwanese startup that assists businesses to invest in solar power generation to meet their ESG responsibilities. They also\u00a0 provide green energy trading services and was the first energy provider in Taiwan to obtain a renewable energy sales license.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Section – \u5167\u6587” _builder_version=”4.20.2″ custom_padding=”50px||50px||false|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”50px||0px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ admin_label=”Products and Target Customers” _builder_version=”4.17.6″ width=”100%” max_width=”2560px” custom_padding=”60px|0px|60px|0px” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”\u7522\u54c1\u53ca\u76ee\u6a19\u5ba2\u6236” _builder_version=”4.16″ text_font=”Open Sans|700|||||||” text_text_color=”#5A5657″ text_font_size=”21px” header_font=”Open Sans|600|||||||” header_4_font=”||||||||” module_alignment=”center” animation_direction=”bottom” global_colors_info=”{}”]<\/p>\n Products and Target Customers<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.2″ text_font=”||||||||” text_text_color=”#5A5657″ text_line_height=”2em” custom_margin=”|||-14%|false|false” custom_margin_tablet=”|||0%|false|false” custom_margin_phone=”|||auto|false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n Sunnyfounder offers green energy trading services to assist Taiwanese businesses in complying with the government’s ESG electricity regulations, enabling them to purchase usable green energy and green energy certificates.<\/span><\/p>\n <\/p>\n They aspire to contribute to the creation of a cleaner energy future in line with the global environmental conservation trends. Currently, their customers span across Taiwan, including renowned companies such as Taiwan Mobile and the Fubon Group.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Marketing Challenges and Dilemmas” _builder_version=”4.17.6″ width=”100%” max_width=”2560px” custom_padding=”60px|0px|60px|0px” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”\u884c\u92b7\u6311\u6230\u53ca\u56f0\u5883” _builder_version=”4.19.2″ text_font=”Open Sans|700|||||||” text_text_color=”#5A5657″ text_font_size=”21px” header_font=”Open Sans|600|||||||” header_4_font=”||||||||” module_alignment=”center” animation_direction=”bottom” global_colors_info=”{}”]<\/p>\n Marketing Challenges and Dilemmas<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ text_font=”||||||||” text_text_color=”#5A5657″ text_line_height=”2em” link_font=”||||||||” link_text_color=”#B11116″ custom_margin=”|||-14%|false|false” custom_margin_tablet=”|||0%|false|false” custom_margin_phone=”|||auto|false|false” custom_margin_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n In the existing organizational structure of Sunnyfounder, <\/span>business development<\/span><\/a> is a collaborative effort between the marketing department and the sales department. The responsibilities of the sales department include new customer development, project planning, and maintaining existing customers.<\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ custom_padding_last_edited=”on|phone” admin_label=”Enspyre Services and Benefits” _builder_version=”4.20.2″ width=”100%” max_width=”2560px” custom_padding=”60px|0px|45px|0px|false|false” custom_padding_tablet=”60px|0px|45px|0px|false|false” custom_padding_phone=”60px|0px|25px|0px|false|false” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”\u5b89\u77f3\u670d\u52d9\u53ca\u6548\u76ca” _builder_version=”4.19.2″ text_font=”Open Sans|700|||||||” text_text_color=”#5A5657″ text_font_size=”21px” header_font=”Open Sans|600|||||||” header_4_font=”||||||||” module_alignment=”center” animation_direction=”bottom” global_colors_info=”{}”]<\/p>\n Enspyre Services and Benefits<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.2″ text_font=”||||||||” text_text_color=”#5A5657″ text_line_height=”2em” header_4_line_height=”1.6em” header_5_font=”|600|||||||” header_5_text_color=”#B11116″ header_5_line_height=”1.8em” custom_margin=”|||-14%|false|false” custom_margin_tablet=”|||0%|false|false” custom_margin_phone=”|||auto|false|false” custom_margin_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Sunnyfounder met Enspyre and learned about our services during Taiwan\u2019s largest startup festival Meet Taipei. After some initial meetings, they decided to commission Enspyre to support their business development endeavors.<\/span><\/p>\n <\/p>\n <\/p>\n Enspyre, based on Sunnyfounder’s needs, targeted customers in the manufacturing, semiconductor, textile industries, and companies in Taiwan that have joined the RE100 (100% renewable energy) initiative. Enspyre identified the key contact persons specific to potential clients in these industries.<\/span><\/p>\n <\/p>\n <\/p>\n Within one month, Enspyre generated 100 qualified potential customer leads for Sunnyfounder! Among these contacts, 70% were at the executive level, and 15 companies asked for meetings to be immediately arranged.<\/span><\/p>\n <\/p>\n Enspyre not only successfully broke through the barriers of prospecting new leads but also fully leveraged the value of the collected lists, leaving Sunnyfounder highly satisfied with their results.<\/span><\/p>\n <\/p>\n Since the first project, Sunnyfounder has repeatedly come back to Enspyre for reliable generation of new leads and business opportunities. This partnership allows Sunnyfounder\u2019s business department to focus on closing deals and improving project completion and service quality.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”CTA” _builder_version=”4.27.5″ width=”100%” max_width=”2560px” custom_margin=”10px||||false|false” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n \u60a8\u4e5f\u9047\u5230\u53c3\u5c55\u5ba2\u6236\u6210\u4ea4\u7387\u7121\u6cd5\u63d0\u5347\u7684\u96e3\u984c\u55ce\uff1f\u7acb\u5373\u806f\u7d61\u5b89\u77f3<\/a>\uff0c\u8b93\u5c08\u696d\u5718\u968a\u70ba\u60a8\u53d6\u5f97\u5148\u6a5f\u8d0f\u5f97\u512a\u52e2\uff01<\/p>\n ” content_phone=”<\/p>\n \u60a8\u4e5f\u9047\u5230\u53c3\u5c55\u5ba2\u6236\u6210\u4ea4\u7387\u7121\u6cd5\u63d0\u5347\u7684\u96e3\u984c\u55ce\uff1f\u8b93\u5c08\u696d\u5718\u968a<\/a>\u70ba\u60a8\u53d6\u5f97\u5148\u6a5f\u8d0f\u5f97\u512a\u52e2\uff01<\/p>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.6″ text_font=”Open Sans||||||||” text_text_color=”#5A5657″ text_font_size=”19px” text_line_height=”1.2em” custom_margin=”||30px||false|false” custom_padding=”||10px|20px|false|false” animation_style=”fade” hover_enabled=”0″ border_width_left=”6px” border_color_left=”#B11116″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
According to Sunnyfounders\u2019 Marketing Manager, each green energy project typically takes about 6 to 12 months to complete, and the sales team often needs to make on-site visits to provide professional advice. As a result, they frequently travel to meet with customers in the northern, central, and southern regions of Taiwan to plan their electricity needs.\u00a0<\/span>
With everything else on their table, the sales department found themselves short on time to close new customers so they had to lean on the marketing department for support.<\/span><\/p>\n1. Prospecting the Unfamiliar, Targeting Precise Customers<\/b><\/h3>\n
2. Unleashing the Power of Lists, Creating Potential Value<\/b><\/h3>\n