{"id":21062,"date":"2023-10-31T11:07:43","date_gmt":"2023-10-31T03:07:43","guid":{"rendered":"https:\/\/ijpdaxbhbd.onrocket.site\/uncategorized\/b2b-business-development-services-boosts-musa-trademark-consultancys-success-at-meet-taipei\/"},"modified":"2026-01-27T15:36:46","modified_gmt":"2026-01-27T07:36:46","slug":"b2b-business-development-services-boosts-musa-trademark-consultancys-success-at-meet-taipei","status":"publish","type":"post","link":"https:\/\/www.enspyre.com\/en\/case-studies\/b2b-business-development-services-boosts-musa-trademark-consultancys-success-at-meet-taipei\/","title":{"rendered":"MUSA’s Meet Taipei Success with B2B Service"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”\u516c\u53f8\u4ecb\u7d39 ” _builder_version=”4.16″ custom_padding=”30px|0px|0px|0px|false|false” border_color_all=”#B11116″ border_width_right=”0vw” collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.17.6″ width=”100%” max_width=”2560px” use_custom_width=”on” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”\u6a19\u984c” _builder_version=”4.16″ text_font=”Open Sans|700|||||||” text_text_color=”#5A5657″ text_font_size=”24px” text_letter_spacing=”2px” header_font=”Open Sans|600|||||||” header_4_font=”||||||||” module_alignment=”center” animation_direction=”bottom” global_colors_info=”{}”]Company Introduction<\/b>
\n[\/et_pb_text][et_pb_text admin_label=”\u6587\u5b57” _builder_version=”4.20.2″ text_font=”Open Sans||||||||” text_line_height=”1.8em” header_font=”Open Sans||||||||” header_3_font=”Open Sans||||||||” header_3_line_height=”1.6em” header_4_font=”||||||||” custom_margin=”|||” custom_padding=”|||30px” border_color_all=”#313e47″ border_width_left=”10px” global_colors_info=”{}”]MUSA Trademark Ltd. offers comprehensive trademark consulting services to businesses, specializing in trademark registration, protection, and trademark strategy planning. Their services cover both the Taiwanese and global markets, ensuring that companies enjoy comprehensive trademark protection.<\/span>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Section – \u5167\u6587” _builder_version=”4.20.2″ custom_padding=”50px||50px||false|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”50px||0px||false|false” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ admin_label=”Products and Target Customers” _builder_version=”4.17.6″ width=”100%” max_width=”2560px” custom_padding=”60px|0px|60px|0px” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”\u7522\u54c1\u53ca\u76ee\u6a19\u5ba2\u6236” _builder_version=”4.21.0″ text_font=”Open Sans|700|||||||” text_text_color=”#5A5657″ text_font_size=”21px” header_font=”Open Sans|600|||||||” header_4_font=”||||||||” width=”80%” module_alignment=”left” animation_direction=”bottom” global_colors_info=”{}”]Products and Target Customers<\/b>
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.2″ text_font=”||||||||” text_text_color=”#5A5657″ text_line_height=”2em” custom_margin=”|||-14%|false|false” custom_margin_tablet=”|||0%|false|false” custom_margin_phone=”|||auto|false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]The founder of MUSA recognized that many startup brands, due to a lack of experience or resources, often overlook the importance of trademarks, resulting in damages to their intellectual property rights. Therefore, MUSA is dedicated to promoting awareness of trademark protection and providing comprehensive trademark consulting services to new startup companies.<\/span><\/p>\n

MUSA\u2019s services cater to customers from all industries, including brands such as Avier, a leader in mobile peripherals; 8more, specializing in tremella drinks; oqLiq, a Taiwanese fashion brand; Keego Mobility, known for electric delivery bicycles; and Vana Candles, a provider of Nordic fragrances.<\/span>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Marketing Challenges and Dilemmas” _builder_version=”4.17.6″ width=”100%” max_width=”2560px” custom_padding=”60px|0px|60px|0px” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”\u884c\u92b7\u6311\u6230\u53ca\u56f0\u5883” _builder_version=”4.19.2″ text_font=”Open Sans|700|||||||” text_text_color=”#5A5657″ text_font_size=”21px” header_font=”Open Sans|600|||||||” header_4_font=”||||||||” width=”80%” module_alignment=”left” animation_direction=”bottom” global_colors_info=”{}”]Marketing Challenges and Dilemmas<\/b>
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.2″ text_font=”||||||||” text_text_color=”#5A5657″ text_line_height=”2em” link_font=”||||||||” link_text_color=”#5A5657″ custom_margin=”|||-14%|false|false” custom_margin_tablet=”|||0%|false|false” custom_margin_phone=”|||auto|false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]Since 2018, MUSA has been participating in Meet Taipei, Asia’s largest innovation and startup festival organized by BusinessNext since 2013. The festival typically has over 400 startup exhibitors.<\/span><\/p>\n

However, the MUSA team observed that during the event, the limited time and exhibition environment made it challenging to engage in in-depth conversations with their target customers. This, in turn, increased the difficulties of post-event follow-up. Hence, they contacted Enspyre to seek professional assistance.<\/span>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ custom_padding_last_edited=”on|phone” admin_label=”Enspyre Services and Benefits” _builder_version=”4.20.2″ width=”100%” max_width=”2560px” custom_padding=”60px|0px|45px|0px|false|false” custom_padding_tablet=”60px|0px|45px|0px|false|false” custom_padding_phone=”60px|0px|25px|0px|false|false” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”\u5b89\u77f3\u670d\u52d9\u53ca\u6548\u76ca” _builder_version=”4.19.2″ text_font=”Open Sans|700|||||||” text_text_color=”#5A5657″ text_font_size=”21px” header_font=”Open Sans|600|||||||” header_4_font=”||||||||” width=”80%” module_alignment=”left” animation_direction=”bottom” global_colors_info=”{}”]Enspyre Services and Benefits
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.2″ text_font=”||||||||” text_text_color=”#5A5657″ text_line_height=”2em” header_4_line_height=”1.6em” header_5_font=”|600|||||||” header_5_text_color=”#B11116″ header_5_line_height=”1.8em” custom_margin=”|||-14%|false|false” custom_margin_tablet=”|||0%|false|false” custom_margin_phone=”|||auto|false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]For many businesses, participating in exhibitions is a crucial component of B2B sales . Leveraging their 20 years of development experience, the Enspyre team proposed a two-stage solution for MUSA:<\/span><\/p>\n

Stage One: Advance Preparation to Enhance Development<\/b><\/h3>\n

By establishing contact with the exhibitors before the event, we moved the development process earlier in the pipeline.<\/span> This approach significantly reduced the time required for following up after the event compared to the traditional method, where the sales process would begin only after MUSA met the prospect at the show and exchanged business cards. Additionally, pre-screening allowed for the precise targeting of the right potential customers, thereby increasing the conversion rate.<\/span><\/p>\n

Stage Two: Seizing Opportunities to Improve Post-Exhibition Conversion<\/b><\/h3>\n

Enspyre assisted MUSA in promptly identifying the trademark needs and potential opportunities of each targeted exhibitor. <\/span>Through real-time interactions during the exhibition, within a week, MUSA ended up having appointments with the correct decision makers of 75% of the potential customers. <\/span>This significantly decreased the time spent on post-event follow-up and increased conversion rates.<\/span><\/p>\n

Jessie Chou, the CEO of MUSA, said, “Enspyre is full of experience and efficiency. They have significantly improved our exhibition results. We look forward to a long-term partnership with Enspyre for even more sales.”<\/span>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”CTA” _builder_version=”4.21.0″ width=”100%” max_width=”2560px” custom_margin=”10px||||false|false” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”0px||0px||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

Do you want to achieve better lead development results? Whether you’re struggling with poor prospecting, lack of leads to develop, or difficulty scheduling customer meetings, feel free to contact us. We will design tailored solutions to boost your performance and reduce costs!<\/p>\n

” content_phone=”<\/p>\n

Do you want to achieve better lead development results? Whether you’re struggling with poor prospecting, lack of leads to develop, or difficulty scheduling customer meetings, feel free to contact us. We will design tailored solutions to boost your performance and reduce costs!<\/p>\n

” content_last_edited=”on|desktop” disabled_on=”on|off|off” _builder_version=”4.21.0″ text_font=”Open Sans||||||||” text_text_color=”#5A5657″ text_font_size=”19px” text_line_height=”1.2em” custom_margin=”||30px||false|false” custom_padding=”||10px|20px|false|false” animation_style=”fade” border_width_left=”6px” border_color_left=”#B11116″ global_colors_info=”{}”]<\/p>\n

Hard to close leads from trade shows? We got the solution. <\/span>Contact us<\/span><\/a> today!<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.enspyre.com\/wp-content\/uploads\/2023\/10\/B2B-Lead-Generation-Enspyre.gif” alt=”B2B Lead Generation – Enspyre” title_text=”B2B Lead Generation – Enspyre” url=”https:\/\/www.enspyre.com\/en\/contact-us\/” align=”center” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

The MUSA team observed that during the event, the limited time and exhibition environment made it challenging to engage in in-depth conversations with their target customers. This, in turn, increased the difficulties of post-event follow-up. Hence, they contacted Enspyre to seek professional assistance. Leveraging their 20 years of development experience, the Enspyre team proposed a two-stage solution for MUSA…<\/p>\n","protected":false},"author":1,"featured_media":21257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[36,32,34,96],"tags":[],"class_list":["post-21062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-appointment-setting","category-case-studies","category-lead-generation","category-startup-lead-generation"],"yoast_head":"\nMUSA's Meet Taipei Success with B2B Service - Enspyre<\/title>\n<meta name=\"description\" content=\"Optimize your exhibition ROI. 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