{"id":25403,"date":"2024-06-25T23:57:36","date_gmt":"2024-06-25T15:57:36","guid":{"rendered":"https:\/\/ijpdaxbhbd.onrocket.site\/uncategorized\/a-non-profit-organization-stabilizes-donor-revenues-through-donor-relationship-management\/"},"modified":"2026-02-09T18:01:06","modified_gmt":"2026-02-09T10:01:06","slug":"drm-for-ngo-marketing","status":"publish","type":"post","link":"https:\/\/www.enspyre.com\/en\/blog\/drm-for-ngo-marketing\/","title":{"rendered":"Nonprofit Donor CRM Strategy for Stable Revenue Growth"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; text_text_color=&#8221;#5a5657&#8243; text_letter_spacing=&#8221;0.5px&#8221; header_text_color=&#8221;#5A5657&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;-1.8em&#8221; header_2_text_color=&#8221;#302F2D&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_text_color=&#8221;#B11116&#8243; header_3_line_height=&#8221;1.1em&#8221; header_4_font_size=&#8221;20px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><b>Brand Story and Challenges<\/b><\/h2>\n<p><\/p>\n<h2><b>How can a nonprofit stray animal shelter manage donor relationships (Donor Relationship Management)?<\/b><span style=\"font-weight: 400;\">       <\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-12432 size-full\" src=\"https:\/\/www.enspyre.com\/wp-content\/uploads\/2021\/05\/147615695_1746546075518849_1247039820211087111_n.jpg\" alt=\"How nonprofit stray animal organizations use Donor Relationship Management to provide stable support for rescued animals - Enspyre\" width=\"2048\" height=\"1152\" srcset=\"https:\/\/www.enspyre.com\/wp-content\/uploads\/2021\/05\/147615695_1746546075518849_1247039820211087111_n.jpg 2048w, https:\/\/www.enspyre.com\/wp-content\/uploads\/2021\/05\/147615695_1746546075518849_1247039820211087111_n-1280x720.jpg 1280w, https:\/\/www.enspyre.com\/wp-content\/uploads\/2021\/05\/147615695_1746546075518849_1247039820211087111_n-980x551.jpg 980w, https:\/\/www.enspyre.com\/wp-content\/uploads\/2021\/05\/147615695_1746546075518849_1247039820211087111_n-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2048px, 100vw\" \/><\/p>\n<p><span style=\"font-size: x-small;\"><em>Image source: The PACK Sanctuary Taiwan<\/em><\/span><\/p>\n<p style=\"text-align: justify;\">\n<a href=\"https:\/\/packtw.org\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The PACK Sanctuary Taiwan<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\"><br \/>\nis a shelter organization located in Sanzhi, founded in 2017. It currently cares for hundreds of injured and elderly dogs and promotes adoption and foster programs both domestically and internationally.<br \/>\n<\/span>\n<\/p>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\n\u201cIn Sweden, I almost never saw stray dogs. It wasn\u2019t until I came to Taiwan that I realized how serious the stray animal problem is here. Twenty years ago, I started volunteering and donating to dog shelters, and The PACK was one of them. Before 2017, The PACK hoped to develop a long-term marketing strategy, and my partners and I gladly took on the task.\u201d<br \/>\n<\/span><br \/>\n<a href=\"https:\/\/www.enspyre.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Enspyre<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\"> CEO Elias Ek said.<\/span>\n<\/p>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nLike businesses, nonprofit organizations need stable income to sustain operations and cover expenses (staff, rent, utilities, care costs, etc.). Although many animal lovers follow The PACK, the number of actual donors is far lower than the number of followers, and a high proportion of past donors made only one-time donations. This means that the biggest challenge in sustaining operations is effective Donor Relationship Management (DRM).<br \/>\n<\/span>\n<\/p>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nDonor Relationship Management is, simply put, about strengthening interaction and connection between donors and organizations to build long-term, stable relationships. In this article, we will share how<br \/>\n<\/span><br \/>\n<a href=\"https:\/\/www.enspyre.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Enspyre<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\"><br \/>\nleveraged its years of experience assisting major IT companies with<br \/>\n<a href=\"https:\/\/www.enspyre.com\/en\/b2b-lead-generation-service\/\">lead generation services<\/a><br \/>\nto help The PACK turn one-time donors into returning supporters.<br \/>\n<\/span>\n<\/p>\n<h2><b>Enspyre\u2019s Marketing Strategy<\/b><\/h2>\n<p><\/p>\n<h2><b>Reaching new donors while not forgetting old friends<\/b><\/h2>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nMany nonprofit organizations use diverse marketing channels\u2014such as street fundraising, events, and advertising\u2014to find new donors and supporters of their mission. However, according to a report by the<br \/>\n<\/span><br \/>\n<a href=\"https:\/\/afpglobal.org\/fepreports\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Association of Fundraising Professionals<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">,<br \/>\nthe average retention rate for new donors is only 23%. In other words, out of 100 new donors, 77 will lapse and become one-time donors.<br \/>\n<\/span>\n<\/p>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nMoreover, acquiring new donors costs 4 to 7 times more than encouraging existing donors to give again. Similar to business marketing, convincing new prospects to buy takes far more time and money than encouraging repeat purchases from existing customers, because existing supporters already have a level of familiarity and trust.<br \/>\n<\/span>\n<\/p>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nWhile attracting new supporters is essential for spreading awareness and gaining attention for nonprofit causes, proactively caring for existing donors\u2014finding the right communication methods, frequency, and channels to build long-term relationships and improve retention\u2014creates a more stable operational foundation.<br \/>\n<\/span>\n<\/p>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nTherefore, to increase donor retention and re-engage past supporters, Enspyre designed a two-step Donor Relationship Management (DRM) strategy to bridge the gap between nonprofits and donors.<br \/>\n<\/span>\n<\/p>\n<h2><b>Two steps to build closer relationships and manage two-way engagement between nonprofits and donors<\/b><\/h2>\n<h3><b>Step 1: Understand donor backgrounds and motivations<\/b><\/h3>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nThe first step in donor relationship management is understanding donors. Analyzing donor backgrounds and motivations helps nonprofits plan appropriate communication content.<br \/>\n<\/span>\n<\/p>\n<p>\nTo study donor backgrounds, Enspyre leveraged nearly 20 years of B2B telemarketing expertise and conducted <strong>proactive donor care calls<\/strong>. Direct, human-to-human conversations reveal deeper and more authentic donor needs.\n<\/p>\n<p>\nCompared to online surveys, phone outreach generates more reliable and effective data. This allows for clear donor personas and better design of donation channels and marketing content.\n<\/p>\n<h3><b>Step 2: Start with content and adjust communication methods<\/b><\/h3>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nBased on insights gathered from donor care calls, Enspyre adjusted communication channels, frequency, and content.<br \/>\n<\/span>\n<\/p>\n<p style=\"text-align: justify\">\n<span style=\"font-weight: 400;\"><br \/>\nFirst, Enspyre increased exposure across key channels based on donor habits. Precise multi-channel communication helps reach supporters missed by algorithms, reduces donor attrition, and increases visibility and support for fundraising projects.<br \/>\n<\/span>\n<\/p>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nAdditionally, according to interviews conducted by<br \/>\n<\/span><br \/>\n<a href=\"https:\/\/npost.tw\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NPOst<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\"><br \/>\nand donor feedback from The PACK, donors care most about whether their contributions truly help solve social problems. Compared to one-way fundraising messages, providing positive post-donation feedback creates warmer, two-way engagement.<br \/>\n<\/span>\n<\/p>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nAs a result, Enspyre recommended increasing donor interaction frequency and incorporating project progress updates, helping donors see how their contributions directly improve the lives of stray animals. This aligns with the \u201cpositive reinforcement\u201d concept in behavioral psychology\u2014positive feedback increases the likelihood of repeat donations and strengthens the bond between organizations and supporters.<br \/>\n<\/span>\n<\/p>\n<h2><b>Execution Results<\/b><\/h2>\n<p><\/p>\n<h2><b>Carefully managing donor relationships turns long-term supporters into stable contributors<\/b><\/h2>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nAfter years of effort, The PACK achieved steady monthly donation growth, largely due to effective donor relationship management. During donor care calls, many donors expressed appreciation for The PACK\u2019s thoughtfulness (as they rarely receive thank-you calls), which increased their engagement and willingness to donate.<br \/>\n<\/span>\n<\/p>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nThe PACK\u2019s data reports also showed significant growth:<br \/>\n<\/span>\n<\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">The conversion rate from one-time donations to recurring donations increased by <strong>230% within one year<\/strong><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Emails with project updates and adoption success stories achieved open rates about <strong>three times higher<\/strong> than regular emails<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Total annual donations <strong>increased by 2.7 times<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<span style=\"font-weight: 400;\"><br \/>\nOverall, DRM helped nonprofits re-engage many lapsed first-time donors. Continuous two-way interaction allows organizations to better understand donor needs while helping supporters build trust and familiarity with the organization.<br \/>\n<\/span>\n<\/p>\n<h2><b>Enspyre\u2019s Long-Term Impact Evaluation<\/b><\/h2>\n<p><\/p>\n<h2><b>Warm and sustainable Donor Relationship Management: working with donors to solve social issues together<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><br \/>The PACK\u2019s case shows that donor relationship management centers on the core mission of nonprofits: donors and organizations are partners. Donors provide funding, organizations take action, and together they aim to solve issues they care about and make society better. Regularly understanding donor needs and sharing upd<br \/>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It costs 4 to 7 times more to develop new donors than to get an old donor to donate again. Enspyre helped an animal shelter develop and execute a 2-step strategy for Donor Relationship Management (DRM) to find the most appropriate communication methods, frequencies and channels to establish long-term relationships with donors. Learn how Enspyre used its experience in assisting major IT companies with customer relationship management (CRM) to help PACK build repeat donations.<\/p>\n","protected":false},"author":8,"featured_media":27731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[21,32,30,70,34],"tags":[],"class_list":["post-25403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-case-studies","category-crm","category-digital-marketing","category-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nonprofit Donor CRM Strategy for Stable Revenue Growth - Enspyre<\/title>\n<meta name=\"description\" content=\"Master Donor Relationship Management (DRM). 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