{"id":27715,"date":"2025-07-15T17:31:18","date_gmt":"2025-07-15T09:31:18","guid":{"rendered":"https:\/\/ijpdaxbhbd.onrocket.site\/?p=27715"},"modified":"2026-04-07T10:25:52","modified_gmt":"2026-04-07T02:25:52","slug":"2025-survey-report","status":"publish","type":"post","link":"https:\/\/www.enspyre.com\/en\/blog\/2025-survey-report\/","title":{"rendered":"Can&#8217;t Reach Decision Makers? 87% of B2B Firms Struggle"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.5&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Enspyre is a leading B2B lead generation agency trusted by Fortune 500 companies, high-growth startups, and industry leaders like Oracle. With decades of experience, we help businesses identify and connect with the right business customers through database-driven strategic outreach and sales acceleration. <\/span><\/p>\n<h2><strong>Common Challenges in B2B Lead Generation<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">According to Enspyre\u2019s 2025 Satisfaction Survey conducted among our customers in the B2B industry, the top three obstacles companies encounter when identifying potential business clients are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Difficulty reaching decision-makers<\/b><span style=\"font-weight: 400;\">: 87.5% of clients struggle with this.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Low conversion rates from potential clients<\/b><span style=\"font-weight: 400;\">: 75% are looking to improve conversion.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ineffective cold-calling and unclear targeting<\/b><span style=\"font-weight: 400;\">: 62.5% want to shorten the time required for lead qualification.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These numbers show that most companies are struggling to <\/span><b>\u201cfind the right customers, using the right approach.\u201d<\/b><\/p>\n<h2><strong>The top challenge our customers want Enspyre to solve is \u201crapid entry into unfamiliar markets.\u201d<\/strong><\/h2>\n<p><b>75% of clients<\/b><span style=\"font-weight: 400;\"> expect Enspyre to help them speed up their market development efforts. With Enspyre, they not only control the time and cost of entering a new market, but also gain <\/span><b>first-hand market intelligence<\/b><span style=\"font-weight: 400;\"> through the leads we deliver. This added value is one of the key reasons why long-term clients such as <\/span><b>Inbody Taiwan <\/b><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.enspyre.com\/en\/case-studies\/green-energy-startup-finds-hundreds-of-leads-with-b2b-lead-generation-service\/\"><b>Sunnyfounder<\/b><\/a><span style=\"font-weight: 400;\">, a leading green energy investment platform in Taiwan<\/span><b>,<\/b><span style=\"font-weight: 400;\"> continue to partner with us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, <\/span><b>63% of clients<\/b><span style=\"font-weight: 400;\"> expect us to help them <\/span><b>\u201cimprove lead quality\u201d<\/b><span style=\"font-weight: 400;\"> and <\/span><b>\u201cidentify the real decision-makers.\u201d <\/b><span style=\"font-weight: 400;\">Services that we are all the more happy to provide.<\/span><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">This shows that our service is not just about providing contact lists\u2014it\u2019s about identifying key stakeholders within the decision-making chain, thereby enhancing targeting accuracy and marketing effectiveness.<\/span><\/p>\n<h2><strong>Quality Over Quantity: What Matters Most to B2B Clients<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Due to the nature of B2B business models, clients tend to value <\/span><b>lead quality over lead volume.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><b>62% of our customers<\/b><span style=\"font-weight: 400;\"> consider <\/span><b>\u201clead accuracy (decision-maker identification)\u201d<\/b><span style=\"font-weight: 400;\"> to be the most important evaluation metric. The next two important factors are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>time and cost savings<\/b><span style=\"font-weight: 400;\"> compared to internal cold-calling efforts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>conversion potential<\/b><span style=\"font-weight: 400;\"> of the leads (e.g., meetings booked or deals closed)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Companies that already have an inside sales team or pre-sales specialists tend to <\/span><b>better recognize the value of Enspyre\u2019s B2B Lead Generation services<\/b><span style=\"font-weight: 400;\"> and place greater trust in our expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example is <\/span><a href=\"https:\/\/www.enspyre.com\/en\/lead-generation\/oracle-achieve-outstanding-business-development-efficiency-by-doing-less-of-this\/\" target=\"_blank\" rel=\"noopener\"><b>Oracle<\/b><\/a><span style=\"font-weight: 400;\">, a global tech leader we\u2019ve worked with for over 20 years. They treat Enspyre as an extension of their business development team, allowing their sales reps to focus on closing deals while we handle prospecting.<\/span><\/p>\n<h2><strong>\u201cHigh-Quality Leads\u201d \u2014 The #1 Reason Clients Stay with Enspyre<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The top three reasons for long-term collaboration with Enspyre are:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-quality leads<\/b><b><br \/>\n<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Number of meetings successfully arranged<\/b><b><br \/>\n<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strong ROI compared to project costs<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">These factors highlight Enspyre\u2019s strength in delivering results that help clients break into new markets quickly and effectively. <\/span><span style=\"font-weight: 400;\">Our clients rated us <\/span><b>an average of 8.9 out of 10<\/b><span style=\"font-weight: 400;\"> on their willingness to recommend our services, showing high satisfaction with both our deliverables and performance. <\/span><span style=\"font-weight: 400;\">Many clients also expect us to continue <\/span><b>enhancing lead quality<\/b><span style=\"font-weight: 400;\"> and providing <\/span><b>strategic advice<\/b><span style=\"font-weight: 400;\"> on deeper engagement. <\/span><span style=\"font-weight: 400;\">In response, Enspyre has begun integrating <\/span><b>AI tools<\/b><span style=\"font-weight: 400;\"> into our workflows this year to deliver deeper market insights and even more impactful outcomes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Facing Similar Challenges? Let\u2019s Talk.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Book a free <\/span><b>30-minute consultation<\/b><span style=\"font-weight: 400;\"> with Enspyre to explore how we can help you generate high-quality B2B leads.<\/span><\/p>\n<p><b><a href=\"https:\/\/www.enspyre.com\/en\/contact-us\/\" target=\"_blank\" rel=\"noopener\">Contact Us Today!<\/a> Free consultation includes:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Current business development diagnosis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target market analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance expectation evaluation<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>87% of B2B companies struggle to reach decision-makers. Explore Enspyre\u2019s 2025 Survey Report to discover top lead generation challenges and how to solve them<\/p>\n","protected":false},"author":21,"featured_media":27717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"<span style=\"font-weight: 400;\">Enspyre is a leading B2B lead generation agency trusted by Fortune 500 companies, high-growth startups, and industry leaders like Oracle. With decades of experience, we help businesses identify and connect with the right business customers through database-driven strategic outreach and sales acceleration. <\/span>\r\n<h2><strong>Common Challenges in B2B Lead Generation<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">According to Enspyre\u2019s 2025 Satisfaction Survey conducted among our customers in the B2B industry, the top three obstacles companies encounter when identifying potential business clients are:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Difficulty reaching decision-makers<\/b><span style=\"font-weight: 400;\">: 87.5% of clients struggle with this.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Low conversion rates from potential clients<\/b><span style=\"font-weight: 400;\">: 75% are looking to improve conversion.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ineffective cold-calling and unclear targeting<\/b><span style=\"font-weight: 400;\">: 62.5% want to shorten the time required for lead qualification.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">These numbers show that most companies are struggling to <\/span><b>\u201cfind the right customers, using the right approach.\u201d<\/b>\r\n<h2><strong>The top challenge our customers want Enspyre to solve is \u201crapid entry into unfamiliar markets.\u201d<\/strong><\/h2>\r\n<b>75% of clients<\/b><span style=\"font-weight: 400;\"> expect Enspyre to help them speed up their market development efforts. With Enspyre, they not only control the time and cost of entering a new market, but also gain <\/span><b>first-hand market intelligence<\/b><span style=\"font-weight: 400;\"> through the leads we deliver. This added value is one of the key reasons why long-term clients such as <\/span><b>Inbody Taiwan <\/b><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.enspyre.com\/en\/case-studies\/b2b-business-development-service-helps-boost-green-energy-startup-sunnyfounder-to-precisely-identify-100-valid-leads-within-one-month\/\"><b>Sunnyfounder<\/b><\/a><span style=\"font-weight: 400;\">, a leading green energy investment platform in Taiwan<\/span><b>,<\/b><span style=\"font-weight: 400;\"> continue to partner with us.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Additionally, <\/span><b>63% of clients<\/b><span style=\"font-weight: 400;\"> expect us to help them <\/span><b>\u201cimprove lead quality\u201d<\/b><span style=\"font-weight: 400;\"> and <\/span><b>\u201cidentify the real decision-makers.\u201d <\/b><span style=\"font-weight: 400;\">Services that we are all the more happy to provide.<\/span>\r\n\r\n<b><\/b><span style=\"font-weight: 400;\">This shows that our service is not just about providing contact lists\u2014it\u2019s about identifying key stakeholders within the decision-making chain, thereby enhancing targeting accuracy and marketing effectiveness.<\/span>\r\n<h2><strong>Quality Over Quantity: What Matters Most to B2B Clients<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">Due to the nature of B2B business models, clients tend to value <\/span><b>lead quality over lead volume.<\/b>\r\n\r\n<span style=\"font-weight: 400;\">In fact, <\/span><b>62% of our customers<\/b><span style=\"font-weight: 400;\"> consider <\/span><b>\u201clead accuracy (decision-maker identification)\u201d<\/b><span style=\"font-weight: 400;\"> to be the most important evaluation metric. The next two important factors are:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>time and cost savings<\/b><span style=\"font-weight: 400;\"> compared to internal cold-calling efforts<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>conversion potential<\/b><span style=\"font-weight: 400;\"> of the leads (e.g., meetings booked or deals closed)<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Companies that already have an inside sales team or pre-sales specialists tend to <\/span><b>better recognize the value of Enspyre\u2019s B2B Lead Generation services<\/b><span style=\"font-weight: 400;\"> and place greater trust in our expertise.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">A great example is <\/span><a href=\"https:\/\/www.enspyre.com\/en\/case-studies\/lead-generation\/oracle-achieve-outstanding-business-development-efficiency-by-doing-less-of-this\/\"><b>Oracle<\/b><\/a><span style=\"font-weight: 400;\">, a global tech leader we\u2019ve worked with for over 20 years. They treat Enspyre as an extension of their business development team, allowing their sales reps to focus on closing deals while we handle prospecting.<\/span>\r\n<h2><strong>\u201cHigh-Quality Leads\u201d \u2014 The #1 Reason Clients Stay with Enspyre<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">The top three reasons for long-term collaboration with Enspyre are:<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-quality leads<\/b><b>\r\n<\/b><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Number of meetings successfully arranged<\/b><b>\r\n<\/b><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strong ROI compared to project costs<\/b><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">These factors highlight Enspyre\u2019s strength in delivering results that help clients break into new markets quickly and effectively. <\/span><span style=\"font-weight: 400;\">Our clients rated us <\/span><b>an average of 8.9 out of 10<\/b><span style=\"font-weight: 400;\"> on their willingness to recommend our services, showing high satisfaction with both our deliverables and performance. <\/span><span style=\"font-weight: 400;\">Many clients also expect us to continue <\/span><b>enhancing lead quality<\/b><span style=\"font-weight: 400;\"> and providing <\/span><b>strategic advice<\/b><span style=\"font-weight: 400;\"> on deeper engagement. <\/span><span style=\"font-weight: 400;\">In response, Enspyre has begun integrating <\/span><b>AI tools<\/b><span style=\"font-weight: 400;\"> into our workflows this year to deliver deeper market insights and even more impactful outcomes.<\/span>\r\n\r\n\u00a0\r\n<h3><strong>Facing Similar Challenges? Let\u2019s Talk.<\/strong><\/h3>\r\n<span style=\"font-weight: 400;\">Book a free <\/span><b>30-minute consultation<\/b><span style=\"font-weight: 400;\"> with Enspyre to explore how we can help you generate high-quality B2B leads.<\/span>\r\n\r\n<b><a href=\"https:\/\/www.enspyre.com\/en\/contact-us\/\" target=\"_blank\" rel=\"noopener\">Contact Us Today!<\/a> Free consultation includes:<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Current business development diagnosis<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target market analysis<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance expectation evaluation<\/span><\/li>\r\n<\/ul>\r\n\u00a0\r\n\r\n\u00a0","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-27715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can&#039;t Reach Decision Makers? 87% of B2B Firms Struggle - Enspyre<\/title>\n<meta name=\"description\" content=\"87% of B2B companies struggle to reach decision-makers. 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