{"id":29225,"date":"2024-03-15T14:17:49","date_gmt":"2024-03-15T06:17:49","guid":{"rendered":"https:\/\/ijpdaxbhbd.onrocket.site\/?p=29225"},"modified":"2026-01-16T16:05:04","modified_gmt":"2026-01-16T08:05:04","slug":"how-delivery-giants-turn-cold-crm-to-ad-revenue","status":"publish","type":"post","link":"https:\/\/www.enspyre.com\/en\/case-studies\/how-delivery-giants-turn-cold-crm-to-ad-revenue\/","title":{"rendered":"How Delivery Giants Turn Cold CRM to Ad Revenue"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;\u516c\u53f8\u4ecb\u7d39 &#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;30px|0px|0px|0px|false|false&#8221; border_color_all=&#8221;#B11116&#8243; border_width_right=&#8221;0vw&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.25.0&#8243; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; use_custom_width=&#8221;on&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;\u6a19\u984c&#8221; _builder_version=&#8221;4.25.0&#8243; text_font=&#8221;Open Sans|700|||||||&#8221; text_text_color=&#8221;#5A5657&#8243; text_font_size=&#8221;24px&#8221; text_letter_spacing=&#8221;2px&#8221; header_font=&#8221;Open Sans|600|||||||&#8221; header_4_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;]Company Introduction[\/et_pb_text][et_pb_text admin_label=&#8221;\u6587\u5b57&#8221; _builder_version=&#8221;4.27.5&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Open Sans||||||||&#8221; header_3_font=&#8221;Open Sans||||||||&#8221; header_3_line_height=&#8221;1.6em&#8221; header_4_font=&#8221;||||||||&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||30px&#8221; border_color_all=&#8221;#313e47&#8243; border_width_left=&#8221;10px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Company S is a rapidly growing delivery platform. Users can easily book food and beverage delivery services through the web and a mobile app. Currently, it operates in over 300 cities worldwide.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Section &#8211; \u5167\u6587&#8221; _builder_version=&#8221;4.20.2&#8243; custom_padding=&#8221;50px||50px||false|false&#8221; custom_padding_tablet=&#8221;50px||50px||false|false&#8221; custom_padding_phone=&#8221;50px||0px||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; admin_label=&#8221;Target Market&#8221; _builder_version=&#8221;4.17.6&#8243; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;60px|0px|60px|0px&#8221; border_color_all=&#8221;rgba(51,51,51,0.12)&#8221; border_width_top=&#8221;1px&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;\u7522\u54c1\u53ca\u76ee\u6a19\u5ba2\u6236&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Open Sans|700|||||||&#8221; text_text_color=&#8221;#5A5657&#8243; text_font_size=&#8221;21px&#8221; header_font=&#8221;Open Sans|600|||||||&#8221; header_4_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;]Target Market[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_tablet=&#8221; Company K launched a new product in 2019 providing convenient electronic signature services. Featuring a user-friendly interface and world-class security, it directly addresses B2B needs and is favored by users globally. To date, the product has accumulated 200 million downloads and approximately 12 million registered members. Prominent clients include Taiwan\u2019s leading online travel site, Asia\u2019s largest SaaS e-commerce platform, leading retail integration brands, SEO leaders, and over 20 financial institutions. &#8221; content_phone=&#8221; Company A stated that it hopes to launch a 360-degree all-round B2B business opportunity development plan for all Taiwanese companies using CRM, without limiting themselves to any specific industry. &#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#5A5657&#8243; text_line_height=&#8221;2em&#8221; custom_margin=&#8221;|||-14%|false|false&#8221; custom_margin_tablet=&#8221;|||0%|false|false&#8221; custom_margin_phone=&#8221;|||auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Company S has launched delivery services in major cities across Taiwan and partners with over 8,000 restaurants. The company aims to continuously expand its collaborative business with the food and beverage industry.<\/span><\/p>\n<p>&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; admin_label=&#8221;Marketing Challenges&#8221; _builder_version=&#8221;4.17.6&#8243; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;60px|0px|60px|0px&#8221; border_color_all=&#8221;rgba(51,51,51,0.12)&#8221; border_width_top=&#8221;1px&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;\u884c\u92b7\u6311\u6230\u53ca\u56f0\u5883&#8221; _builder_version=&#8221;4.19.2&#8243; text_font=&#8221;Open Sans|700|||||||&#8221; text_text_color=&#8221;#5A5657&#8243; text_font_size=&#8221;21px&#8221; header_font=&#8221;Open Sans|600|||||||&#8221; header_4_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;]Marketing Challenges[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#5A5657&#8243; text_line_height=&#8221;2em&#8221; link_font=&#8221;||||||||&#8221; link_text_color=&#8221;#B11116&#8243; header_5_font=&#8221;|600|||||||&#8221; header_5_text_color=&#8221;#B11116&#8243; header_5_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;|||-14%|false|false&#8221; custom_margin_tablet=&#8221;|||0%|false|false&#8221; custom_margin_phone=&#8221;|||auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">The professional in-house marketing team of Company S successfully collected a large number of prospects and stored them in the corporate CRM system. They initially planned to promote &#8220;Platform Advertising Features&#8221; via newsletter, but encountered the following challenges:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Due to a lack of CRM list management and maintenance, newsletter open rates were lower than expected.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most businesses in the food and beverage industry are small to medium-sized teams without professional marketing contacts, resulting in low interest in enabling advertising features.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Company S hoped to increase the activation and usage rates of &#8220;Platform Advertising Features&#8221; in a short period. Consequently, they decided to update their CRM database. However, the labor training and costs required to verify such a massive list in a short time were significant concerns.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Enspyre Services and Benefits&#8221; _builder_version=&#8221;4.25.0&#8243; width=&#8221;100%&#8221; custom_padding=&#8221;60px|0px|45px|0px|false|false&#8221; custom_padding_tablet=&#8221;60px|0px|45px|0px|false|false&#8221; custom_padding_phone=&#8221;60px|0px|25px|0px|false|false&#8221; border_color_all=&#8221;rgba(51,51,51,0.12)&#8221; border_width_top=&#8221;1px&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;\u5b89\u77f3\u670d\u52d9\u53ca\u6548\u76ca&#8221; _builder_version=&#8221;4.19.2&#8243; text_font=&#8221;Open Sans|700|||||||&#8221; text_text_color=&#8221;#5A5657&#8243; text_font_size=&#8221;21px&#8221; header_font=&#8221;Open Sans|600|||||||&#8221; header_4_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;]Enspyre Services and Benefits[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;-&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#5A5657&#8243; text_line_height=&#8221;2em&#8221; header_4_line_height=&#8221;1.6em&#8221; header_5_font=&#8221;|600|||||||&#8221; header_5_text_color=&#8221;#B11116&#8243; header_5_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;|||-14%|false|false&#8221; custom_margin_tablet=&#8221;|||0%|false|false&#8221; custom_margin_phone=&#8221;|||auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">After detailed discussions with Enspyre, Company S decided to utilize a Lead generation solution. Enspyre assisted in improving CRM database quality and aligning with Company S\u2019s marketing strategy to drive the performance of &#8220;Platform Advertising Features.&#8221; Through the proactive and professional service of the Enspyre team, Company S achieved the following goals:<\/span><\/p>\n<ol>\n<li><b> Boosting Ad Feature Activation<\/b><span style=\"font-weight: 400;\"> Through direct one-on-one conversations, <\/span><b>Enspyre<\/b><span style=\"font-weight: 400;\"> helped restaurant owners understand the value of the ads, successfully clearing up their doubts and significantly increasing the number of businesses that turned on the feature.<\/span><\/li>\n<li><b> Increasing Ad Feature Usage<\/b><span style=\"font-weight: 400;\"> By explaining how these ads specifically help each restaurant&#8217;s current business, Enspyre encouraged more active use of the features, directly growing Company S advertising revenue.<\/span><\/li>\n<li><b> Improving Email Open Rates<\/b><span style=\"font-weight: 400;\"> By following up personally, the marketing message became much clearer. This direct touch improved engagement, helped win back customers who were drifting away, and kept existing clients more loyal.<\/span><\/li>\n<li><b> Updating CRM Data<\/b><span style=\"font-weight: 400;\"> While talking to the clients, the team also checked and updated their contact information. This made the database more accurate and ensured Company S had the most up-to-date details for future marketing.<\/span><\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;-&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#5A5657&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; header_4_line_height=&#8221;1.6em&#8221; header_5_font=&#8221;|600|||||||&#8221; header_5_text_color=&#8221;#B11116&#8243; header_5_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;|||-14%|false|false&#8221; custom_margin_tablet=&#8221;|||0%|false|false&#8221; custom_margin_phone=&#8221;|||auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Company S believes that the <b>professionalism and meticulous communication of the Enspyre team successfully built the bridge of trust most valued in B2B<\/b>.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;CTA&#8221; _builder_version=&#8221;4.21.0&#8243; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">This specifically helped marketing and sales performance, and they were extremely satisfied with the results of the collaboration! As a result, they decided to transition from a 1-2 month short-term project to a long-term collaboration.<\/span><\/p>\n<p>&nbsp;[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><p><a href=\"https:\/\/www.enspyre.com\/en\/b2b-lead-generation-service\/\"><span style=\"font-weight: 400;\">Enspyre\u2019s B2B Lead Generation Service<\/span><\/a><span style=\"font-weight: 400;\"> provides the most efficient results for neglected corporate CRM databases. It is the best choice for enhancing customer service experience and lead retention.<\/span><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.enspyre.com\/wp-content\/uploads\/2025\/02\/EN.png&#8221; alt=&#8221;Enspyre &#8211; Contact US CTA&#8221; title_text=&#8221;Enspyre &#8211; Contact US CTA&#8221; url=&#8221;https:\/\/www.enspyre.com\/en\/contact-us\/&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how this company used Enspyre\u2019s lead generation to revitalize its CRM, boost platform ad adoption, and turn inactive prospects into high-value revenue.<\/p>\n","protected":false},"author":21,"featured_media":29242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[32,34,96],"tags":[],"class_list":["post-29225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-lead-generation","category-startup-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - 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