{"id":29678,"date":"2014-02-13T16:06:24","date_gmt":"2014-02-13T08:06:24","guid":{"rendered":"https:\/\/ijpdaxbhbd.onrocket.site\/?p=29678"},"modified":"2026-02-10T14:15:51","modified_gmt":"2026-02-10T06:15:51","slug":"from-outreach-to-opportunity-mdls-success-in-taiwans-design-market","status":"publish","type":"post","link":"https:\/\/www.enspyre.com\/en\/case-studies\/from-outreach-to-opportunity-mdls-success-in-taiwans-design-market\/","title":{"rendered":"B2B Outreach: MDL\u2019s Success in Taiwan Design Market"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Through the <\/span><a href=\"https:\/\/www.ccift.org.tw\/\"><span style=\"font-weight: 400;\">CCIFT<\/span><\/a><span style=\"font-weight: 400;\"> (French Chamber of Commerce and Industry in Taiwan) SME Innovation Award, <\/span><a href=\"https:\/\/www.facebook.com\/MarchandDeLinge\"><span style=\"font-weight: 400;\">Marchand de Linge (MDL)<\/span><\/a><span style=\"font-weight: 400;\"> came into contact with Enspyre\u2019s telemarketing services. After a one-month project, Enspyre successfully created visit opportunities with 81 design-related companies, establishing a solid foundation for long-term customer management.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an interview three months after the project ended, MDL General Manager Veziane stated: \u201cWe believe Enspyre can truly understand the value of their clients; they are a trustworthy company to entrust with business development.\u201d<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/C70iPe7by9U?si=Lb-d7qOVHP5Dv74X\" width=\"800\" height=\"441\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2><strong>Brand Heritage: Bringing French Elegance to Taiwan<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In France, interior design is the best medium to showcase European French taste. MDL introduces over a hundred types of home textiles through a customized matching approach, offering consumers a flexible yet simple and natural spirit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marchand de Linge (MDL) is currently the first French lifestyle bedding boutique in Taiwan. Person-in-charge Veziane Faure is optimistic about the Taiwan market, noting a 15% annual growth rate in recent years. She believes consumer acceptance of foreign home decor is increasing, shifting from seeing these items as daily necessities to indicators of quality and taste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through afternoon tea sessions featuring French desserts, MDL provides interior design concepts and uses individual pieces in their loft display to demonstrate how personal accessories can create a unique atmosphere. Currently, the most important and challenging task in developing the Taiwan market is contacting local decoration and interior design units that meet specific criteria to build long-term cooperative relationships.<\/span><\/p>\n<h2><strong>Preparing for a Sophisticated Market<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">MDL\u2019s precise development plan and innovative approach won the 2013 CCIFT SME Innovation Award, which created the opportunity for this collaboration with Enspyre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After visiting to understand MDL\u2019s current operations\u2014including manpower allocation, <\/span><a href=\"https:\/\/www.enspyre.com\/en\/blog\/use-ideal-cusotmer-profile-to-find-your-b2b-target-audience\/\"><span style=\"font-weight: 400;\">ideal customer profile<\/span><\/a><span style=\"font-weight: 400;\">, and potential sales of core products\u2014Enspyre\u2019s project manager began organizing lists and preparing sales scripts. Before the project launched, Enspyre maintained constant communication with MDL, conducting simulations to ensure the smooth execution of the project.<\/span><\/p>\n<h2><strong>Proven Results: 81 High-Value Design Partnerships in 30 Days<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Enspyre assisted MDL through cold outreach to filter their targeted industries and scales. By gathering information on the volume of projects handled, the number of designers, preferred design styles, and whether they had previous cases of customized matching for clients, Enspyre screened a list of prospects for MDL to follow up with and generated detailed contact records.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After one month, Enspyre\u2019s <\/span><a href=\"https:\/\/www.enspyre.com\/en\/b2b-lead-generation-service\/\"><span style=\"font-weight: 400;\">B2B lead generation<\/span><\/a><span style=\"font-weight: 400;\"> team successfully created visit opportunities <\/span><b>with 81 design-related companies and institutions<\/b><span style=\"font-weight: 400;\">, laying a strong foundation for long-term growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, the project results effectively helped clarify terminology misunderstandings caused by local business registrations in Taiwan. Many companies listed as &#8220;decoration companies&#8221; might only handle hardware construction, while others focus specifically on interior design. By outsourcing this task, MDL was able to quickly identify leads for future follow-up. This efficiency far exceeds the results of calling each lead individually, saving significant time and cost.<\/span><\/p>\n<blockquote><p><b>MDL General Manager Veziane said: \u201cWe believe Enspyre is a trustworthy service provider that truly understands the value of its clients.\u201d<\/b><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26630\" src=\"https:\/\/www.enspyre.com\/wp-content\/uploads\/2025\/02\/EN.png\" alt=\"Enspyre - Contact US CTA\" width=\"1000\" height=\"400\" srcset=\"https:\/\/www.enspyre.com\/wp-content\/uploads\/2025\/02\/EN.png 1000w, https:\/\/www.enspyre.com\/wp-content\/uploads\/2025\/02\/EN-980x392.png 980w, https:\/\/www.enspyre.com\/wp-content\/uploads\/2025\/02\/EN-480x192.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bridging French aesthetics with Taiwan&#8217;s design industry. See how MDL secured 81 high-value design firm leads in 30 days, turning outreach into strategic partnerships.<\/p>\n","protected":false},"author":21,"featured_media":29677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[36,21,32,34,96],"tags":[],"class_list":["post-29678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-appointment-setting","category-blog","category-case-studies","category-lead-generation","category-startup-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Outreach: MDL\u2019s Success in Taiwan Design Market - Enspyre<\/title>\n<meta name=\"description\" content=\"See how MDL secured 81 high-value leads of interior design firm in 30 days, turning outreach into strategic partnerships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.enspyre.com\/en\/case-studies\/from-outreach-to-opportunity-mdls-success-in-taiwans-design-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Outreach: MDL\u2019s Success in Taiwan Design Market\" \/>\n<meta property=\"og:description\" content=\"See how MDL secured 81 high-value leads of interior design firm in 30 days, turning outreach into strategic partnerships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.enspyre.com\/en\/case-studies\/from-outreach-to-opportunity-mdls-success-in-taiwans-design-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Enspyre\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/enspyre\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-13T08:06:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T06:15:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.enspyre.com\/wp-content\/uploads\/2014\/02\/case-studies-From-Outreach-to-Opportunity-MDLs-Success-in-Taiwans-Design-Market.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jennifer Zhan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Zhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.enspyre.com\\\/en\\\/case-studies\\\/from-outreach-to-opportunity-mdls-success-in-taiwans-design-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.enspyre.com\\\/en\\\/case-studies\\\/from-outreach-to-opportunity-mdls-success-in-taiwans-design-market\\\/\"},\"author\":{\"name\":\"Jennifer Zhan\",\"@id\":\"https:\\\/\\\/www.enspyre.com\\\/en\\\/#\\\/schema\\\/person\\\/0c532a02232227f076b660e0fac8c2aa\"},\"headline\":\"B2B Outreach: MDL\u2019s Success in Taiwan Design Market\",\"datePublished\":\"2014-02-13T08:06:24+00:00\",\"dateModified\":\"2026-02-10T06:15:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.enspyre.com\\\/en\\\/case-studies\\\/from-outreach-to-opportunity-mdls-success-in-taiwans-design-market\\\/\"},\"wordCount\":503,\"publisher\":{\"@id\":\"https:\\\/\\\/www.enspyre.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.enspyre.com\\\/en\\\/case-studies\\\/from-outreach-to-opportunity-mdls-success-in-taiwans-design-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.enspyre.com\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/case-studies-From-Outreach-to-Opportunity-MDLs-Success-in-Taiwans-Design-Market.png\",\"articleSection\":[\"Appointment Setting\",\"Business Articles\",\"Case Studies\",\"Lead Generation\",\"Lead Generation Case Study\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.enspyre.com\\\/en\\\/case-studies\\\/from-outreach-to-opportunity-mdls-success-in-taiwans-design-market\\\/\",\"url\":\"https:\\\/\\\/www.enspyre.com\\\/en\\\/case-studies\\\/from-outreach-to-opportunity-mdls-success-in-taiwans-design-market\\\/\",\"name\":\"B2B Outreach: MDL\u2019s Success in Taiwan Design Market - 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