Corporate image is important — every manager knows this. However, for many small and medium-sized businesses, it often feels far beyond reach. When companies are struggling just to survive, who still cares about appearance? Yet image itself is one of the best forms of marketing. Several well-known corporate instructors will gather this Saturday, January 19, to teach how managers’ image, corporate visual identity, telephone image, and sales image can help businesses stand out in a crowded market by improving first impressions.
In highly competitive industries, branding and image often determine how many resources and opportunities a company receives. Many people believe corporate image simply means advertising or charity work, but it goes far beyond that. Within the first seven seconds of any initial interaction with a potential customer — regardless of the location or method — a first impression is formed that can influence the future relationship.
This Saturday (1/19), telephone secretary provider Enspyre Business will host a Corporate Image Makeover Workshop in Taipei, personally taught by industry experts. The four major sessions include:
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Chen, Chairman of Liansheng Management Consulting — the only professional general manager in Taiwan to have served over 50 companies and advised more than 2,000 businesses — will teach leadership and executive image.
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Tang, Chairman of the Chinese Corporate Image Development Association, a judge for major design competitions and consultant for branding projects including Taipei 101 and CPC Corporation, will teach branding, visual identity, and website image design.
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Manager Lee from Enspyre Business, a leading company in telephone assistant services, will teach professional telephone communication skills that combine service quality and corporate image, allowing customer service and sales calls to truly connect with people.
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Hou, Executive Director of the Situ Organizational Behavior Research Center, invited by many major corporations and founder of performance-based training programs that have guided over a thousand people, will teach innovative sales techniques centered around performance-style presentations designed to close deals.
From searching for information online, visiting a company website, making telephone contact, and eventually meeting sales representatives, customers continuously build impressions that determine whether they are willing to establish a business relationship. Whether you are a business owner, marketer, salesperson, or public relations professional, you should understand the importance and influence of first impressions and frontline personnel in shaping company image. Listen to what the experts have to say — and examine how your own business presents itself.
