“Invite Oprah Winfrey to serve as Eslite’s one-day store manager, have Lance Armstrong ride a Giant bicycle around Taiwan, and invite Jim Carrey to participate in a Taiwanese temple festival. Film it as a reality show and broadcast it powerfully to the world.”

The LVV team, made up of Jian Ting-xuan, Yu He-an, and Zhou Meng-shu (from left to right), participated yesterday in the “Marketing Taiwan” competition organized by Chinese Culture University. Their creativity defeated the competition and earned them first place.

The youngest members were second-year students from the English Experimental Class at Chengyuan High School. They designed Superman costumes and underwear printed with the flag of the Republic of China, imagining Superman flying around the world to promote Taiwan.

自由時報報導-請歐普拉行銷台灣 創意第一