Company Introduction
Upwards Biosystems rooted in Taiwan for over forty years, primarily engaged in the introduction and promotion of advanced scientific and medical equipment from Europe and America. Over the years, the company has collaborated extensively with industry, government, and academic sectors in Taiwan’s sports industry, establishing itself as a leading brand in the medical equipment industry.
Target Market
Upwards Biosystems has been the exclusive distributor of InBody Taiwan composition analyzers for over twenty years, capturing more than 80% of the commercial market.
Key clients include World Gym, Fitness Factory, Curves, True Yoga Fitness, and major medical aesthetic clinics like Landseed Sports Medicine and Vigor Beauty.
Key clients include World Gym, Fitness Factory, Curves, True Yoga Fitness, and major medical aesthetic clinics like Landseed Sports Medicine and Vigor Beauty.
Marketing Challenges
Upwards has brought a continuous success to Inbody Taiwan, however the intense competition in the sports industry drove Upwards to seek new market opportunities. At Meet Taipei 2022, they discovered Enspyre’s B2B Lead Generation services.
After a few meetings, Upwards recognized Enspyre’s cross-industry B2B experience could accelerate market expansion while allowing their sales team to focus on relationship building and deal closure.
After a few meetings, Upwards recognized Enspyre’s cross-industry B2B experience could accelerate market expansion while allowing their sales team to focus on relationship building and deal closure.
Enspyre Services and Benefits
After discussions, Upwards Biosystems decided to target two unfamiliar sectors. Enspyre successfully grasped the market insight and delivered impressive results within just three months.
1. Precise Targeting, Effective Development of Unfamiliar Business Opportunities
Using years of B2B experience and professional communication skills, the Enspyre team generated 100 high-quality leads in each sector from 800 potential leads, and a total of 7 companies actively expressed interest in detailed discussions.
2. Professional Communication, Providing Market Intelligence
Based on Upwards Biosystems’ business needs, the Enspyre team identified potential business demands and market conditions in both sectors, creating customized market reports. This enabled Upwards Biosystems’ marketing and sales team to seamlessly take over follow-up work with immediate understanding of the latest market conditions. Enspyre’s Lead generation services successfully penetrated unfamiliar markets, enabling Inbody Taiwan’s marketing and sales team to focus on conversion and deal closure.
Inbody Taiwan with Enspyre @ 2024 Meet Taipei
