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[TianXia Magazine] Interview about Enspyre Business Model

07/05/2006

TianXia Magazine has interviewed Enspyre CEO and Swedish entrepreneur Elias Ek – based in Taiwan.

With a bald head Elias EK looks older than his true age of thirty-three. But he is very energetic and is far from Sweden to start a business in Taiwan.

In the Swedish education system, he was independent at the age of eighteen. He remembers that on his adulthood, his mother said to him, “If you want to stay and live, you have to pay rent.” Perhaps it is Western education that emphasizes the free will of the individual. By choosing a school and setting a goal, Ek knows the way to go in the future. Since the age of twelve, there was a dream of starting a business.

Full article below, Chinese only.

天下雜誌採訪安石總經理如何深植台灣,建立全球品牌的企業形象

瑞典創業家尹克勤-立足台灣 朝全球目標前進

頂著一個大光頭、留著落腮鬍,尹克勤(Elias EK)看起來比他真實的年齡三十三歲,還大出一些。但他十分有活力,遠自瑞典來台創業。

在瑞典的教育體系裡,十八歲就得獨立,他還記得成年那天,母親對他說,「如果你要留下來住,就得付房租。」或許是西方教育,強調個人的自由意志,自己選學校、設目標,尹克勤清楚未來要走的路。十二歲那年就有創業的夢想。

天下雜誌,採訪安石總經理如何深植台灣,建立全球品牌的企業形象 天下雜誌,採訪安石總經理如何深植台灣,建立全球品牌的企業形象可是在瑞典,談到創業,人們總會勸他找份工作比較實際;於是他年輕時就周遊列國,在美國、日本都住了幾年,直到遇見他台灣籍的妻子,才真正認識台灣。

在世界的地圖上,他似乎找到一個適合他創業的環境。「這裡的人聽到我要創業,都很興奮,而且,這裡什麼都可以做。」尹克勤夾雜著流利的英文與中文說。

當了台灣女婿的他,在三年半前與妻子一同創業,成立安石行動商務中心(Enspyre) 他的商業模式很特殊,主要是為十人以下的中小企業處理電郵、傳真、網站線上客服等後勤秘書的業務,例如十家公司可以共聘一位秘書,節省費用。「台灣這樣的公司超過一百二十萬家。」他在白板上用麥克筆畫啊畫,說明他對市場的熟悉。創業不久,尹克勤卻遭逢人生最大的打擊。去年九月二十九日,他與妻子搭計程車拜訪客戶,途中,妻子心臟病發,一句話也沒交代。

但尹克勤很努力。他到處進校園演講、上廣播自我推銷,他也提供想來台灣創業的外國人Know-how。為了更融入台灣,他不但學中文,還會中打,MSN上可以用漢字拼音打出不離譜的中文字句。

再房租不算便宜的南京東路四段上,他有一個小小的公司,裡頭,坐滿了他聘的十四位台灣員工。三年前,人員只有五位。他說,在二零一五年希望打造安石,成為全球品牌,員工成長到一萬五千人,但總部希望留在台灣。

看見訪客不太相信的眼神,他說,「也許這夢很大,但我是夢想的信仰者。」
距離台灣十九個小時飛行時間的瑞典真的很遠,但台灣的創業土壤吸引並滋長著尹克勤,而他也為中小企業的競爭,注入一股新意。

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