Founded in 2002, Enspyre is an expert in human-powered B2B Lead Generation. Global giants and new startups alike trust Enspyre’s Sales Consultants to advise them about their Ideal Customer Profile (ICP), designing sales materials and scripts and representing them in reaching the right Decision Makers to set sales appointments. Our large team of skilled and experienced Business Development Representatives (BDR) make thousands of calls every day on behalf of our clients.

For the last few years, we have also been supercharging our services with powerful AI tools. 

When pursuing B2B leads, marketers commonly face challenges such as disorganized existing lists which lead to time-consuming list management and in the end difficulty reaching decision makers and low quality leads. AI tools are very suitable to help.

AI Application Trends in Cold Outreach (AI-Powered Cold Outreach)

A few years into the AI revolution, it is clear that both B2B marketing and sales professionals should embrace AI cold outreach tools to automate time-consuming daily tasks such as lead scoring, email personalization, and follow-up scheduling, enabling them to focus on building genuine business relationships.

AI cold outreach tools can analyze massive datasets to identify high-potential customers, indicate buying needs, and craft personalized messages that resonate with decision-makers, delivering higher engagement rates and more qualified prospects. Investing time to master these cold outreach tools goes beyond boosting productivity—it ensures competitive advantage. Teams that fail to adopt AI will rapidly fall behind in both efficiency and ROI.

Here are some of the AI tools Enspyre uses B2B lead generation:

• Apollo.io / ZoomInfo: Drive AI-powered prospecting and contact enrichment
• Lavender / Smartwriter: Enable AI-assisted email personalization
• Outreach / Salesloft: Automate and optimize multichannel cold outreach sequences
• ChatGPT / Copilot: Generate customized messages and sales scripts

Mastering these lead generation tools empowers professionals to elevate B2B list quality while preserving the “human touch” for the actual sales conversations and closing.

AI Lead Generation: Evolve from List Building to Intelligent Customer Acquisition

Before acquiring the B2B leads, we should categorize potential customers:

• Lead: Prospects we believe fit our product profile, but we haven’t determined their interest level, current usage status, or purchase intent. Basically a list of names, a place to start.
• SQL (Sales Qualified Lead): Prospects whose usage intent and purchase willingness we understand, and who match our product criteria. They may not currently show interest or be ready to close a deal due to various reasons, but it is clear that it is worth the effort to maintain continuous engagement with these qualified customers.
• Opportunity: Prospects who clearly express interest in our customer’s product or service, agree to a sales appointment for further contract discussions, and begin price negotiations.

New B2B Lead Generation—AI Tools × Cold Outreach

We leverage AI to effectively and rapidly develop lists of Sales Qualified Leads (SQL). 

Step One: Start by defining the Ideal Customer Profile (ICP) to establish the target market.

Step Two: We leverage our own corporate database that after 23 years in business contains a wealth of data, then use Apollo.io to enhance the list from public information on the potential customers, and identify suitable enterprise prospects.

For some cases we also deploy Standing Encore – an AI lead generation tool – to craft simple qualifying questions and automate LinkedIn message sequences that effectively profile and filter matching B2B prospects.

Step Three: Our teams of Business Development Representatives take the B2B customer list compiled by AI tools and conduct phone cold outreach to potential customers, using our expertise to explore customer information and schedule sales meetings.

Enspyre’s B2B Lead Generation Service delivers a comprehensive cold outreach solution tailored for B2B customers. Through precise processes, we help businesses:

• Precisely Identify Opportunities: Effectively screen prospects with genuine budget, need, and influence.
• Reduce Development Costs: Significantly shorten your cold outreach business development cycle and minimize required human and material resources.
• Trusted by Global Enterprises: We have successfully helped multinational companies including Oracle and eBay achieve significant business growth.

For prospects we cannot reach on the phone or who reject talking to us, our Digital Marketing team design online marketing campaigns. Especially for smaller brands, startups or companies who are just entering the Taiwanese market, it is important to leverage the qualified customer lists generated through our cold outreach for digital advertising campaigns, maintaining continuous engagement with these prospects, influencing decision-making teams, and accelerating the sales cycle toward closing.

These highly targeted campaigns are budget friendly methods to building awareness. It can also be highly effective to organize and invite prospects to seminars, conferences or networking events to create more potential meeting points. 

And since many Taiwanese corporate customers are keen to know who has used this product or service before, showing off Customer Success stories in text, images and videos to the qualified list of prospects is a great method to increase the effectiveness of the next round of sales calls.

Do you want to create more B2B opportunities through cold outreach? Connect with Enspyre today.

Read More: New Lead Generation Strategies: B2B Cold Outreach for High-Performing Sales & Marketing Teams