Company Introduction
The subject of this case is a leading Cloud Computing and Artificial Intelligence company (hereafter referred to as Company A), a subsidiary of China’s largest e-commerce platform. Since its founding over a decade ago, it has been dedicated to providing secure, reliable cloud computing and data processing services to enterprises, developers, and government agencies in over 200 countries. According to the 2021 Gartner report on global public cloud services, Company A ranks third globally and first in the Asia-Pacific region.
Target Market
Company A provides cloud services that help enterprises bypass complex internet restrictions in China, allowing them to store large volumes of data online at a low cost. This is a significant advantage for businesses already established in, planning for, or actively expanding into the Chinese market. As business and office models accelerate their digital transformation due to the pandemic, Company A aims to leverage its strengths to provide stable, high-performance cloud solutions to Taiwanese enterprises.
Marketing Challenges
Upon entering the Taiwan market, Company A faced the difficult situation of low brand awareness and aggressive expansion by competitors. To quickly break through and reverse this disadvantage, they commissioned Enspyre, a local marketing consultancy with 20 years of experience in business development.
Enspyre Services and Benefits
After analyzing the situation and goals of Company A, the Enspyre team developed a strategic plan with the following recommendations:
- Brand Awareness as the Priority: Considering that Company A is a new brand in the local market and the product sales cycle is long, Enspyre suggested focusing on strengthening potential customers’ awareness of the brand and its products.
- Precise Audience Targeting: To improve accuracy and effectiveness, Enspyre recommended narrowing the communication targets to IT Managers and MIS Network Administrators.
With a professional and meticulous approach, the Enspyre lead generation team successfully assisted Company A in brand promotion within just a few months. The project helped the client understand customer pain points, uncover demands, and capture critical buying signals for future strategic positioning.
With a professional and meticulous approach, the Enspyre lead generation team successfully assisted Company A in brand promotion within just a few months. The project helped the client understand customer pain points, uncover demands, and capture critical buying signals for future strategic positioning.
