Is There a Better Way to Get SaaS Leads? Proven Case

Company K launched a new product in 2019 providing convenient electronic signature services. Featuring a user-friendly interface and world-class security, it directly addresses B2B needs and is favored by users globally. To date, the product has accumulated 200 million downloads and approximately 12 million registered members.

Prominent clients include Taiwan’s leading online travel site, Asia’s largest SaaS e-commerce platform, leading retail integration brands, SEO leaders, and over 20 financial institutions.

In 2016, Company K decided to pivot from B2C to the B2B market. Facing the global instability caused by the 2019–2020 pandemic, the company began exploring more diverse and precise B2B marketing and sales development methods.

After discovering Enspyre’s B2B lead generation services at the 2020 Meet Taipei event, Company K sought to leverage Enspyre’s market development expertise to accelerate the B2B expansion of its new product line.

Following the exhibition, both parties held meetings to formulate and execute a lead generation strategy tailored for the new e-signature product.

Enspyre identified the first wave of prospects based on the ideal customer profile, targeting industries with heavy administrative workloads. Within just one month, Enspyre successfully identified 100 potential clients. Over 80% of these companies were still using traditional manual signing processes, perfectly matching the target ICP for the new product line.

Ultimately, nearly 20 companies requested meetings for further product details. These contacts included C-level executives and Manager-level decision-makers.