Company Introduction
Company S is a rapidly growing delivery platform. Users can easily book food and beverage delivery services through the web and a mobile app. Currently, it operates in over 300 cities worldwide.
Target Market
Company S has launched delivery services in major cities across Taiwan and partners with over 8,000 restaurants. The company aims to continuously expand its collaborative business with the food and beverage industry.
Marketing Challenges
The professional in-house marketing team of Company S successfully collected a large number of prospects and stored them in the corporate CRM system. They initially planned to promote “Platform Advertising Features” via newsletter, but encountered the following challenges:
- Due to a lack of CRM list management and maintenance, newsletter open rates were lower than expected.
- Most businesses in the food and beverage industry are small to medium-sized teams without professional marketing contacts, resulting in low interest in enabling advertising features.
Company S hoped to increase the activation and usage rates of “Platform Advertising Features” in a short period. Consequently, they decided to update their CRM database. However, the labor training and costs required to verify such a massive list in a short time were significant concerns.
Enspyre Services and Benefits
After detailed discussions with Enspyre, Company S decided to utilize a Lead generation solution. Enspyre assisted in improving CRM database quality and aligning with Company S’s marketing strategy to drive the performance of “Platform Advertising Features.” Through the proactive and professional service of the Enspyre team, Company S achieved the following goals:
- Boosting Ad Feature Activation Through direct one-on-one conversations, Enspyre helped restaurant owners understand the value of the ads, successfully clearing up their doubts and significantly increasing the number of businesses that turned on the feature.
- Increasing Ad Feature Usage By explaining how these ads specifically help each restaurant’s current business, Enspyre encouraged more active use of the features, directly growing Company S advertising revenue.
- Improving Email Open Rates By following up personally, the marketing message became much clearer. This direct touch improved engagement, helped win back customers who were drifting away, and kept existing clients more loyal.
- Updating CRM Data While talking to the clients, the team also checked and updated their contact information. This made the database more accurate and ensured Company S had the most up-to-date details for future marketing.
Company S believes that the professionalism and meticulous communication of the Enspyre team successfully built the bridge of trust most valued in B2B.
This specifically helped marketing and sales performance, and they were extremely satisfied with the results of the collaboration! As a result, they decided to transition from a 1-2 month short-term project to a long-term collaboration.
Enspyre’s B2B Lead Generation Service provides the most efficient results for neglected corporate CRM databases. It is the best choice for enhancing customer service experience and lead retention.
