Traditional Industry Transformation Reaches New Heights! Enspyre Helps DAISIN Waterproofing Seize New Business Opportunities
DAISIN Waterproofing Engineering Co., Ltd. is an enterprise with a long and storied history. Its friendly General Manager, Mr. Kang, who currently serves as the Chairman of the Waterproofing Association, has been in the industry for over 30 years. With top-tier repair technology, DAISIN has established itself as one of the most prominent legacy brands in the field. Since its founding, the company has grown from a handful of employees to over 60 staff members, including master technicians and engineers, with their most senior experts boasting 24 years of experience. Through continuous growth, they have evolved into the strongest and most technically precise team in the engineering world today.
Old Roots, New Growth: Challenging the Industry’s Peak
The waterproofing industry has evolved from a chaotic market characterized by aggressive price wars. Traditional word-of-mouth was no longer enough to compete with low-price competitors.
General Manager Kang Xin-feng stated: “In the past, we were passive, relying on word-of-mouth and old customers bringing in new ones, which brought in a good amount of business. But facing today’s chaotic market, I want to change my mindset and take a proactive approach to let customers know about Da-Xin’s professionalism and benefits!”
“By using Enspyre’s services, we turned passive into proactive! I didn’t expect the results to be so good!” — Mr. Kang Xin-feng, General Manager of DAISIN
Even legacy enterprises are seeking new methods. Beyond reputation alone, new channels and pathways allow a 30-year-old brand to share its expertise with a wider audience.
Results Beyond Expectations
DAISIN commissioned Enspyre’s B2B Lead generation team to take the initiative. Enspyre pre-screened a list of high-potential enterprises and drafted professional sales scripts. Experienced B2B lead-gen agents then targeted government agencies and educational institutions one by one. Interested prospects and their contact information were then delivered to the DAISIN team.
Once the DAISIN team received the list, they were able to provide professional planning and fair pricing tailored to the specific operational and bidding processes of government institutions. During this process, the Enspyre team also directly invited highly interested units and sent out relevant materials, saving DAISIN significant communication time. This comprehensive Lead generation service has brought exceptional sales efficiency to DAISIN, proving to be a highly effective B2B business development method.
General Manager Kang noted that: “The benefits of Enspyre’s B2B Lead Generation Service is definitely greater than advertising, building a website, or even our own sales staff’s cold calling!”
The high success rate in securing meetings kept the staff busy and re-energized the company’s sales culture.
This comprehensive service provided several key benefits:
- Efficiency in Sales Development: By handling the initial outreach and scheduling meetings with highly interested units, Enspyre saved the DAISIN team significant communication time, allowing them to focus on professional planning and pricing.
- Brand Promotion: Even when a deal was not immediate, the outreach served as a brand-building exercise, distributing DAISIN’s brochures and building a professional reputation among industry peers.
By focusing on high-potential markets where institutions have the budget for quality work, the rejection rate was remarkably low. Today, DAISIN is rapidly expanding its footprint beyond Taipei to Hsinchu and Keelung, continuing to use Enspyre’s services to drive record-breaking sales.
