Have you ever thought about the cleaning standards in restaurant kitchens? In the highly competitive food service industry, hygiene quality is the lifeline of restaurant operations. However, finding a professional and reliable commercial cleaning service provider is often a significant challenge for many restaurant operators. The commercial cleaning market requires highly specialized services, yet it has long lacked a systematic approach to match both parties.

Master Group – A Startup Providing Professional Commercial Cleaning Services

Master Group is a commercial cleaning services company founded in December 2023 by Andrew Klerk and Charlie Fu. They focused on providing highly specialized commercial cleaning services for commercial kitchens with high cleaning standards such as restaurants, and hotels.

The Early Challenges Master Group Faced in Business Development

Andrew Klerk shares that in the early days of their startup, they decided to handle B2B marketing themselves but immediately ran into a lot of problems. For a new startup company, identifying and approaching a new market on their own was tough and time-consuming. With limited resources, how to quickly find the right customers and establish stable business channels became Master Group’s biggest challenge.

Andrew knew Enspyre was really good at B2B lead generation, but initially thought we wouldn’t take them on because they were a new startup company. However, after he booked a consultation call, Business Development Consultant Yoko and the Enspyre team welcomed Master Group warmly for discussions. Andrew was very impressed, which opened the door to their collaboration.

How Enspyre’s B2B Lead Generation Service Helps Startups Expand Rapidly

Customized Professional Consulting Services

Enspyre’s B2B lead generation services are customized for each customer. Like the relationship between a fitness coach and a client, we achieved the best results through professional guidance and the client’s trust. The Enspyre team delved deeply into Master Group’s challenges, providing the most effective consulting advice and developing business opportunities in a short time.

1. Identifying/Defining the Ideal Customer Profile

The Enspyre team worked closely with Master Group to help them define two different potential customer profiles. Based on the customer profiles of commercial cleaning services, they focused on food service companies with high cleaning standards that needed professional kitchen cleaning.

2. Market Potential Analysis

The Enspyre team found that the cleaning standards of every restaurant were different, so they conducted market potential analysis for different types of restaurants to evaluate which customer segments would be the best fit for Master Group’s service positioning. 

Enspyre’s highly skilled teams were able to A/B-test two distinct customer segments and helped determine the true Ideal Customer Profile (ICP).

3. Developing Communication Strategies and Connecting with Potential Clients

Once the direction was clear, the Enspyre team helped Master Group confirm target business opportunities and designed cold-outreach questions to contact interested clients through professional communication strategies. Every day, Master Group received professional reports from the Enspyre team about all the outreach they made, allowing Andrew to stay on top of business development progress at all times.

4. Delivering Qualified Leads—Contact Information, Pain Points, and Opportunity Levels

Finally, the Enspyre team handed over comprehensive information and lists to Andrew, including:

• Contact Information: Contact persons and their details
• Pain Points and Needs: Each restaurant’s cleaning needs and current situation
• Opportunity Levels: Screened opportunity ratings, allowing Master Group to prioritize contacting the most promising clients

Taking a risk, one of the qualifying questions was “Is your kitchen dirty?”. While this certainly precluded a lot of potential customers who might not dare to admit to their kitchens needing a good cleaning, this daring qualifier also led to an extremely high conversion rate in the next step of the funnel.

One Month to Profitability: The Power of Professional B2B Lead Generation

Through Enspyre’s B2B Lead Generation Service, Master Group broke even in just one month! This outcome left Andrew and his team incredibly impressed.

Andrew stated: “I’ve done the math; it would have taken us seven months if we had to do it ourselves to achieve the same results.”

Within the first week of the project launch, Master Group had three clients who booked their services. Even more impressive, the list developed by the Enspyre team achieved a 50% conversion rate, with 40% becoming long-term recurring clients. This success was absolutely because of the professional lead generation services Enspyre provided.

Among them was Nomade Bistro, a European-style bistro that came from the project’s lead list. Chef and owner Gil needed assistance and hired Master Group for kitchen cleaning. He was very happy with the service they provided. This successful case not only brought Master Group stable revenue but also built reputation and confidence.

Enspyre：The Strong Backing for B2B Companies

Since participating in Meet Taipei the first time in 2022, Enspyre has assisted many startup companies. Clients say Enspyre is their strongest backing and their most reliable business development partner. With Enspyre, clients’ number of business meetings have been continuously expanding throughout Taiwan. The Enspyre team is proud of the successful growth of Taiwanese startups.

Andrew also said: “I highly recommend that all startup founders use Enspyre’s professional B2B lead generation services.” It has helped them build their sales leads and achieve profitable conversions as soon as possible. 

For startup teams with limited resources and precious time, rather than spending seven months figuring things out on their own, it’s better to outsource a professional B2B lead generation team and see real results within one month.

Start Your Business Growth Journey Now!

If you’re also a startup founder facing business development challenges, lacking market resources, or unsure how to find key customers, now is the best time to make a change!

Enspyre’s B2B Lead Generation Service is designed specifically for B2B business models. Through customized consulting services, precise market targeting and analysing, and a professional cold-outreach team, we help you quickly establish sales pipelines, shorten the path to profitability, and make your business growth journey smoother!