You probably ride an elevator every day—did you know most are only designed to last about 20 years before they need to be replaced? 

Regular maintenance can extend their lifespan, however elevator maintenance is risky, costly and inconveniences the users. Also, Taiwan’s declining birth rate has led to fewer professionals entering the industry, potentially affecting service quality.

Another important issue for elevators is the power consumption. It takes a lot of electricity to lift us and our stuff to our homes and offices day after day.

Owlsome Tech: Innovating Smart Elevator Solutions

Owlsome Tech is a startup offering cutting-edge smart elevator solutions. They developed LiftMind – an innovative system that creates innovation with existing elevator infrastructure. LiftMind will collect comprehensive elevator data to improve operational efficiency, automatically detect malfunctions or trapped passengers, and significantly reduce administrative costs.

Owlsome Tech－From Tech to Market 

Like many startups, the team members were mostly tech-driven and lacked sales experience. They had tried cold calling and attending expos, exchanging many business cards, yet nearly none converted into real deals.

Roger, CEO of the Owlsome Tech, shared a story from their early days:

“In the beginning, we were passionate about our elevator solution and pitched several exciting scenarios. One contact we called loved it and immediately scheduled a meeting with their General Manager. But during the actual pitch, the first thing this contact said was, ‘They can do elevator ads!’ Which is one service we do NOT offer.”

That moment made it clear to Owlsome Tech that it was hard for them to explain their solutions to their potential users. Therefore, when Owlsome Tech met Enspyre at Taiwan’s largest startup conference, the 2022 Meet Taipei, and learned about their B2B lead generation services, they decided to hire Enspyre to complement their sales expertise. Many startups are in the same situation as Owlsome Tech and need help to listen more, understand the customers’ needs, and speak their language. 

Securing Key Clients Lead to More Deals

Within 3 months, Enspyre’s Lead Generation team spoke to hundreds of building managers and generated a high quality list of 100 qualified potential leads. Both the quality and quantity really impressed the Owlsome Tech team. One of the key partners on the list turned out to be Taichung Veterans General Hospital and they have since signed a contract and become one of Owlsome Tech’s key customers. Inspired by Taichung Veterans. Other major institutions like Chi Mei Medical Center, Sheraton Grand Taipei Hotel have also become customers, proving the scalability and reliability of Owlsome Tech.

“Securing a well-known brand partner is essential. It will open doors for B2B startups.”— Roger, CEO of Owlsome Tech. 

Enspyre’s B2B Lead Generation Service doesn’t just deliver contacts—it includes customer needs analysis that provides Owlsome Tech with invaluable market insights. These findings helped the team refine both their sales strategy and product roadmap.

After they closed deals with major hospitals like Chi Mei and Taichung Veterans, they found it much easier to gain trust with future prospects.

Enspyre’s Lead Generation Services: Kick-off the Market Expansion.

Owlsome Tech thinks there are 2 major impacts from Enpsyre’s service: 

1. Focused Lead Data Helps Prioritize Sales

Enspyre’s detailed sales process allows startups to identify client readiness, adoption status, and interest level. Owlsome Tech could then prioritize their outreach – from high-potential leads to those still in exploration mode – and drive their sales process.

2. Driving Product Innovation Through Market Insights

Enspyre’s customer contacts and their feedback served as an invaluable database for achieving product-market fit (PMF). From the customer information obtained by Enspyre,  Owlsome Tech gained insights into customer pain points and operational challenges. These interactions informed product upgrades and new applications tailored to market needs.

“I highly recommend Enspyre to all tech founders—even if you have a sales team. If you lack industry contacts but want to reach the right decision-makers, Enspyre is the way to go!” — Roger, CEO of Owlsome Tech

Tailored Survey Questions: Guiding Clients to Talk

Enspyre B2B Lead Generation provides the outcome with survey and customer contacts, which is essential to accelerate the business development and the R&D process. 

Vivian Chang, Enspyre’s Project Manager responsible for the Owlsome Tech case, shared that “Owlsome Tech’s solution was cutting-edge and therefore hard to explain verbally, and it was often unclear who within the customer’s organization was the correct decision-maker we needed to reach.” 

Fortunately, Enspyre is very experienced and up to the task. There are 3 vital sectors for the campaign design:

• Explaining the Solution

Start with a concise and impactful explanation of the solution that resonates with clients—for example: describing LiftMind as “a plug-in box for elevators” rather than requiring system changes. Simplified language lowers the barriers and helps advance conversations.

• Current Usage & Pain Points

“We always put ourselves in the customer’s shoes and guide our team to deliver what the client truly needs.” — Vivian Chang, Enspyre Project Manager

By Enspyre uncovering current usage conditions and procurement status, Owlsome Tech could prioritize their outreach. These business insights also helped refine product directions while enabling the team to prepare targeted presentations addressing specific pain points before meetings.

At Enspyre, their cold outreach agents know that getting valuable customer info takes real grit.We don’t just dial and wait—we navigate cold leads, redirect conversations, and handle interruptions head-on.Through persistent follow-ups and smart timing, we turn resistance into results and consistently hit our KPIs.

In order to deliver high-quality results, Project Managers like Ms. Chang reviews call recordings on a daily basis, coaches agents on stronger probing questions, and even orders callbacks to ensure they deliver valuable contacts to Owlsome Tech.

• Key Contact Information

Enspyre’s Lead Generation specialists have an average of seven years of experience at the company.The Project Managers organize a custom training session for every project, to ensure the quality of the projects.

With these team efforts, all the specialists are well prepared  to engage in deep conversations that build trust and secure valuable contact details. 

In the first round of calling alone, one out of every ten leads resulted in contact information and insights from qualified decision-makers, with 23 expressing clear interest in Owlsome Tech’s solutions.

Enspyre’s Lead Generation Service Workflow

The project unfolded in four stages:

1. Pre-Project Consultation 

Enspyre’s Project Manager will ensure they have a comprehensive understanding of Owlsome Tech, including their background, industry, solutions, products, and objectives in Taiwan.

2. Project Preparation

Define ideal criteria of client profiles and co-develop the sales scripts.

3. Kickoff Meeting 

Finalized the scope of target customers and enhanced sales script.

4. Call Outreach 

Enspyre’s lead generation specialists conducted cold calls and interviews on Owlsome’s behalf. In the first week, the Project Manager provided daily reports and fine-tuned the process if needed. Later, weekly updates tracked steady progress.

Within three months, Enspyre screened 949 companies and delivered a refined list of 100 qualified prospects, complete with contact details and full survey responses. Of these, 23 showed clear interest in Owlsome Tech’s products, exceeding expectations. Many of them were large organizations like the Taichung Veterans General Hospital who then quickly signed contracts.

Impressed by the first project’s results, Owlsome quickly re-engaged Enspyre after launching an upgraded version of their solution.

 

Enspyre: The Right Partner for Tech-Driven Startups

If you’re facing challenges in lead generation or struggling to secure key clients, now is the time to act!

Enspyre’s B2B Lead Generation Service is tailored for startups like yours—helping you overcome sales hurdles, gain market insights, and build meaningful connections with high-value prospects.

Discover how our B2B Lead Generation Services can accelerate your growth.