Expanding into new B2B markets requires more than a great product, it requires identifying the right ICP, reaching decision-makers, and creating opportunities.
With AI Taiwan 2026, the organizers Business Next Media Group (BNext), aimed to expand beyond its usual exhibitor base of MarTech and retail companies into manufacturing and traditional industries. To achieve this, BNext partnered with Enspyre’s B2B Lead Generation team.
Within just 1.5 months, Enspyre reached out to 1,500 target companies, successfully collected 300 decision makers, generated 17 interested prospects, and secured 7 business meetings.
Case Overview
| Client | Business Next - AI Taiwan |
| Industry | Media / Exhibition |
| Service | B2B Lead Generation |
| Target Market | Manufacturing & Traditional industries |
| Results | Within 1.5 months, successfully contacted 300 decision-makers, generated interest from 17 companies, and secured 7 meetings. |
About AI Taiwan
AI Taiwan is a business-focused AI exhibition designed to help enterprises explore AI adoption opportunities, transform organizational operations, and make informed technology decisions. Through connections with AI solution providers and industry experts, the event enables businesses to identify the right approach, choose suitable partners, and successfully integrate AI into their workflows.
For the 2026 event, the organizing team sought to broaden its audience by attracting more exhibitors from the manufacturing and traditional industries, extending beyond its existing community.
The Challenge: Entering an Unfamiliar Market
Expanding into a new industry often means starting from scratch.
Although AI Taiwan already had an inhouse exhibitor recruitment team, identifying qualified decision-makers within unfamiliar industries within a limited timeline remained a significant challenge.
The team needed to answer several key questions:
- How can we identify the right decision-makers responsible for exhibition participation?
- How do we communicate the value of AI Taiwan using language that resonates with manufacturing companies?
- How can we efficiently identify companies that are genuinely interested in participating?
Why Business Next Chose Enspyre
Developing a new market internally would require considerable time and resources to build prospect lists, conduct outreach, and validate opportunities, all while competing with ongoing exhibitor recruitment activities.
After careful evaluation, BNext engaged Enspyre’s B2B Lead Generation team to manage outbound prospecting, engage target companies, and qualify potential exhibitors, allowing the internal team to focus on high-value conversations with qualified prospects.
How Enspyre Helped AI Taiwan Reach New Industries
Rather than simply providing calling services, Enspyre functioned as an external B2B SDR (Sales Development Rep) team, helping BNext validate opportunities within an unfamiliar market.
Enspyre supported the project by:
- Defining target industries and ideal customer profiles
- Building and qualifying target company lists
- Developing outbound calling scripts
- Collecting market feedback and evaluating buying intent
- Delivering qualified opportunities to the BNext recruitment team
Beyond outbound calling, Enspyre also collaborated closely with the client to refine messaging, adapt communication to industry-specific language, identify qualified prospects, and uncover common questions and concerns from potential exhibitors.
Through this clear division of responsibilities, the AI Taiwan team was able to focus its efforts on engaging high-potential prospects while reducing the time required for prospect research and initial outreach.
From Outreach to Market Validation
Throughout the project, Enspyre continuously conducted outbound prospecting while gathering valuable market insights, including:
- Companies’ current understanding of AI
- Whether they met exhibitor qualification criteria
- Their primary interests regarding the exhibition
- Their willingness to continue discussions
Ms.Suting Chuang, Planning Manager at Business Next, particularly appreciated Enspyre’s ability to quickly absorb industry knowledge and continuously adapt throughout the engagement.
During the early stages of the project, both teams worked together to refine sales messaging and simulate customer conversations. Enspyre rapidly aligned with the client’s objectives while maintaining the flexibility to adjust strategies as new market insights emerged.
By continuously refining prospect lists and outreach messaging based on market feedback, Enspyre steadily improved lead quality throughout the project.
Results: Allowing Internal Teams to Focus on High-Value Opportunities
The collaboration enabled BNext to clearly separate responsibilities between internal exhibitor recruitment and outsourced lead generation.
As Enspyre qualified prospects, the leads were handed over to the AI Taiwan team for deeper engagement and sales discussions.
Suting Chuang, Planning Manager said,
“Enspyre helped us expand beyond our existing customer base and successfully engage companies we had never reached before. More importantly, our internal team was able to focus its limited resources on meaningful discussions with qualified prospects.”
Project Highlights
During the 1.5-month campaign:
- 300 qualified contact records were delivered
- 17 companies expressed interest in learning more
- 7 companies progressed to business meetings
Beyond generating qualified leads, the project also provided BNext with valuable first-hand market insight that will help shape future exhibition positioning and recruitment strategies. The team also looks forward to collaborating with Enspyre again in the coming year.
Enspyre Delivers More Than Leads. We Build Your Path into New Markets.
Many companies assume cold-outreach is simply about making phone calls.
In reality, the challenge lies in:
- Identifying the ideal customer profiles
- Connecting with actual decision-makers
- Validating market demand
- Discovering high-potential business opportunities
Enspyre helps companies build a repeatable B2B Lead Generation process that enables them to validate new markets faster, improve sales efficiency, and focus resources on opportunities with the highest potential, while transforming market feedback into actionable business strategy.
常見問題（FAQ）
Q: How did Enspyre help AI Taiwan expand into new B2B markets?
A： Through its B2B Lead Generation Service, Enspyre helped AI Taiwan define its ideal customer profile (ICP), build targeted company lists, reach key decision-makers, and validate market opportunities through outbound prospecting and market feedback.
Q: How is Enspyre’s B2B Lead Generation Service different from traditional cold calling?
A： Enspyre goes beyond phone outreach by acting as an external B2B SDR team. The service includes target market research, prospect qualification, outreach strategy optimization, needs discovery, and identifying high-potential opportunities for internal sales teams to follow up.
Q: What results did AI Taiwan achieve through its partnership with Enspyre?
A：During the 1.5-month project, Enspyre conducted outbound outreach to 1,500 target companies in manufacturing and traditional industries, delivered 300 contact records, identified 17 interested companies, and generated 7 business meetings.
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