Enspyre is a leading B2B lead generation agency trusted by Fortune 500 companies, high-growth startups, and industry leaders like Oracle. With decades of experience, we help businesses identify and connect with the right business customers through database-driven strategic outreach and sales acceleration.
Common Challenges in B2B Lead Generation
According to Enspyre’s 2025 Satisfaction Survey conducted among our customers in the B2B industry, the top three obstacles companies encounter when identifying potential business clients are:
- Difficulty reaching decision-makers: 87.5% of clients struggle with this.
- Low conversion rates from potential clients: 75% are looking to improve conversion.
- Ineffective cold-calling and unclear targeting: 62.5% want to shorten the time required for lead qualification.
These numbers show that most companies are struggling to “find the right customers, using the right approach.”
The top challenge our customers want Enspyre to solve is “rapid entry into unfamiliar markets.”
75% of clients expect Enspyre to help them speed up their market development efforts. With Enspyre, they not only control the time and cost of entering a new market, but also gain first-hand market intelligence through the leads we deliver. This added value is one of the key reasons why long-term clients such as Inbody Taiwan and Sunnyfounder, a leading green energy investment platform in Taiwan, continue to partner with us.
Additionally, 63% of clients expect us to help them “improve lead quality” and “identify the real decision-makers.” Services that we are all the more happy to provide.
This shows that our service is not just about providing contact lists—it’s about identifying key stakeholders within the decision-making chain, thereby enhancing targeting accuracy and marketing effectiveness.
Quality Over Quantity: What Matters Most to B2B Clients
Due to the nature of B2B business models, clients tend to value lead quality over lead volume.
In fact, 62% of our customers consider “lead accuracy (decision-maker identification)” to be the most important evaluation metric. The next two important factors are:
- The time and cost savings compared to internal cold-calling efforts
- The conversion potential of the leads (e.g., meetings booked or deals closed)
Companies that already have an inside sales team or pre-sales specialists tend to better recognize the value of Enspyre’s B2B Lead Generation services and place greater trust in our expertise.
A great example is Oracle, a global tech leader we’ve worked with for over 20 years. They treat Enspyre as an extension of their business development team, allowing their sales reps to focus on closing deals while we handle prospecting.
“High-Quality Leads” — The #1 Reason Clients Stay with Enspyre
The top three reasons for long-term collaboration with Enspyre are:
- High-quality leads
- Number of meetings successfully arranged
- Strong ROI compared to project costs
These factors highlight Enspyre’s strength in delivering results that help clients break into new markets quickly and effectively. Our clients rated us an average of 8.9 out of 10 on their willingness to recommend our services, showing high satisfaction with both our deliverables and performance. Many clients also expect us to continue enhancing lead quality and providing strategic advice on deeper engagement. In response, Enspyre has begun integrating AI tools into our workflows this year to deliver deeper market insights and even more impactful outcomes.
Facing Similar Challenges? Let’s Talk.
Book a free 30-minute consultation with Enspyre to explore how we can help you generate high-quality B2B leads.
Contact Us Today! Free consultation includes:
- Current business development diagnosis
- Target market analysis
- Performance expectation evaluation
