Pond (Japan) utilizes AI technology to provide digital marketing and related services. Since establishing its Taiwan branch in 2018, the company has aimed to be a powerful partner for marketing and advertising agencies in the Cookieless era.
Developed by the Bond team, “ChiChat Automated Remarketing Bot” is the Taiwan market’s exclusive “Performance-Based Remarketing Service”—providing free chatbot conversation scripts and charging fees only when conversions are achieved!
ChiChat is a Martech marketing tool that utilizes AI technology to assist chatbots. It is best suited for retail clients focusing on loyalty management and online shopping, helping businesses retain end consumers to complete purchases or collect member data for subsequent remarketing efforts.
To date, it has successfully assisted over 130 Taiwanese and Japanese companies, increasing closing rates by 15% and reducing conversion costs by 20%! Past clients include well-known brands such as Rakuten Card, SUNTORY, and Disney World of English.
Pond (Japan) encountered the following challenges when developing the Taiwan market:
1. High Communication Costs for Emerging Products
As an emerging Martech tool, ChiChat was unfamiliar to many marketing professionals. Furthermore, its unique pricing model could not be easily compared to similar products on the market. Consequently, the sales team had to spend significant time explaining and clarifying, hindering the acceleration of the business development process.
2. Management Challenges of a Multinational Startup Team
Like many multinational startups, the company underwent multiple organizational and cultural integrations in its early stages. This led to high employee turnover in a short period, making it difficult to train and develop the sales team, which in turn impacted overall revenue growth.
Pond (Japan) came across Enspyre’s business development services while exhibiting at 2022 Meet Taipei. After learning more, they decided to commission Enspyre to develop the Taiwan market and resolve their market expansion challenges in the shortest time possible. Through B2B Lead Generation Services, Enspyre provided the following support:
1. Accelerating Market Expansion from 0 to 1
The Enspyre team handled everything from list building and contact identification to product knowledge training and the launch of business development efforts. By drafting professional business communication scripts and conducting one-on-one cold calls to explain product highlights, Enspyre allowed Pond’s sales team to focus on providing customized services, significantly reducing the workload of cold outreach.
2. Precise Lead Lists Driving Tangible Results
In just two months, Enspyre contacted and screened approximately 500 companies, successfully identifying 100 potential leads for Pond. This resulted in 31 scheduled meetings and 6 successfully signed partnerships, including several well-known corporate clients.
For foreign enterprises looking to develop the Taiwan market, Enspyre offers 21 years of B2B business development experience. We successfully shorten the early-stage development cycle and improve conversion efficiency, serving as the greatest catalyst for companies to break through in their marketing and sales efforts.
