As the pandemic persists, Enspyre clients—including Oracle, Martech firms, and electronics manufacturers—are adapting their B2B development models. Snacklips is a prime example. In this article, we look at Enspyre’s own gift procurement to explore the secrets of B2B transformation.
When Traditional Gifting Fails, Where Are the New Options?
In May 2021, as the pandemic escalated, Taipei entered a Level 3 alert. Enspyre immediately organized WFH logistics and transitioned teams to remote work. Whether it was B2B lead generation or digital marketing, business continued as usual to ensure our clients’ opportunities remained uninterrupted.
Traditionally, during the Dragon Boat Festival, Enspyre employees receive gift boxes selected by the welfare committee. However, with the team working from home, distributing gifts at the office was impossible.
The Enspyre welfare committee sought a creative alternative to surprise partners isolating at home. Inspired by “Snackcess” in the UK, they turned to Taiwan’s leading foreign snack subscription service—Snacklips. Thus, a unique Dragon Boat Festival gift was born.
Exotic Snack Boxes Delivered Home: Keeping Remote Teams United
Snacklips originally focused on B2C subscriptions. However, as more companies began offering snacks as a core benefit, they realized the B2B market was more stable and predictable. In 2019, they brought snack subscriptions into offices. During the pandemic, they launched the “WFH Snack Box,” perfect for boosting morale with exotic flavors from around the world. These boxes can be customized to fit any corporate budget.
Even if employees cannot be in the office, they shouldn’t miss out on the comfort of a treat. Enspyre selected the “Year of the Ox” limited edition set from Snacklips. The boxes were delivered directly to employees’ homes, including customized greeting cards and QR codes to watch a team video, fostering a sense of togetherness online.
“Past festival gifts were usually rice dumplings or fruit. This snack box features exotic snacks in convenient individual packaging. My kids love it too!”
— Tina, B2B Lead Generation Sr. Specialist
“This is my first time receiving a customized gift box filled with unique flavors from around the world. Thank you for the thoughtful arrangement.”
— Lucy, Growth Marketer
Leave B2B Lead Gen to Enspyre, and Exotic Snacks to Snacklips
Snacklips successfully shifted from office subscriptions to employee gift boxes. A key factor was a business development project executed by Enspyre earlier that year. By precisely targeting the right audience and understanding their budgets, the project identified 153 potential corporate clients in just one month, laying the groundwork for their pandemic-era pivot.
“I was the consultant for the Snacklips project. I’m thrilled to personally experience the warmth and surprise they bring to teams. Witnessing a client’s professionalism firsthand is a blessing.”
— Yoko, B2B Lead Generation Consultant
Let Enspyre Support Your B2B Transformation Through Lead Gen
In B2B transformation, staying aligned with customer needs is more important than speed. Elias Ek, the co-founder of Enspyre, believes that proactive outreach is essential for B2B growth. While the pandemic makes business development more challenging, flexible companies will find their footing fastest.
Do you want to turn potential leads into closed deals like Snacklips? Contact us today to learn more about Enspyre’s B2B Lead Generation Services!
