Through the CCIFT (French Chamber of Commerce and Industry in Taiwan) SME Innovation Award, Marchand de Linge (MDL) came into contact with Enspyre’s telemarketing services. After a one-month project, Enspyre successfully created visit opportunities with 81 design-related companies, establishing a solid foundation for long-term customer management.
In an interview three months after the project ended, MDL General Manager Veziane stated: “We believe Enspyre can truly understand the value of their clients; they are a trustworthy company to entrust with business development.”
Brand Heritage: Bringing French Elegance to Taiwan
In France, interior design is the best medium to showcase European French taste. MDL introduces over a hundred types of home textiles through a customized matching approach, offering consumers a flexible yet simple and natural spirit.
Marchand de Linge (MDL) is currently the first French lifestyle bedding boutique in Taiwan. Person-in-charge Veziane Faure is optimistic about the Taiwan market, noting a 15% annual growth rate in recent years. She believes consumer acceptance of foreign home decor is increasing, shifting from seeing these items as daily necessities to indicators of quality and taste.
Through afternoon tea sessions featuring French desserts, MDL provides interior design concepts and uses individual pieces in their loft display to demonstrate how personal accessories can create a unique atmosphere. Currently, the most important and challenging task in developing the Taiwan market is contacting local decoration and interior design units that meet specific criteria to build long-term cooperative relationships.
Preparing for a Sophisticated Market
MDL’s precise development plan and innovative approach won the 2013 CCIFT SME Innovation Award, which created the opportunity for this collaboration with Enspyre.
After visiting to understand MDL’s current operations—including manpower allocation, ideal customer profile, and potential sales of core products—Enspyre’s project manager began organizing lists and preparing sales scripts. Before the project launched, Enspyre maintained constant communication with MDL, conducting simulations to ensure the smooth execution of the project.
Proven Results: 81 High-Value Design Partnerships in 30 Days
Enspyre assisted MDL through cold outreach to filter their targeted industries and scales. By gathering information on the volume of projects handled, the number of designers, preferred design styles, and whether they had previous cases of customized matching for clients, Enspyre screened a list of prospects for MDL to follow up with and generated detailed contact records.
After one month, Enspyre’s B2B lead generation team successfully created visit opportunities with 81 design-related companies and institutions, laying a strong foundation for long-term growth.
Furthermore, the project results effectively helped clarify terminology misunderstandings caused by local business registrations in Taiwan. Many companies listed as “decoration companies” might only handle hardware construction, while others focus specifically on interior design. By outsourcing this task, MDL was able to quickly identify leads for future follow-up. This efficiency far exceeds the results of calling each lead individually, saving significant time and cost.
MDL General Manager Veziane said: “We believe Enspyre is a trustworthy service provider that truly understands the value of its clients.”
