When entering the Taiwan market, most B2B companies should start by doing a business market survey. Taiwan has about 1.3 Million companies of all sizes but not many companies would target all of them. For the sake of effective marketing it is important to narrow it...
SMEs need market research? 大部分的企業主或高階經理人，因為在業界長年的經驗，對主要顧客的需求，都有一定的了解，但是他們要更確定政策的方向，就必須要仰賴市場調查，來幫助他們做出最佳的行銷政策。 規模越大的公司，通常越注重市場調查，但中小企業也不是不重視市場調查的必需性，而是他們有成本及效率的考量， 很多小公司無法負擔過多的行銷預算，即使他們想做市調，經費通常不足，若是只做一部分的市調，相對的金額太小的市調案，在成本的考量下，很多市調公司也不會接預算少的案子，所以中小企業很少享受到市調的益處。...
We all know the opinions of our customers play an important role in a company's success. The best way to understand customer's satisfaction and opinions is to ask them directly. Therefore, many companies choose to do customer satisfaction surveys. But how do you...
