Can you imagine making one hundred calls a day and repeating a lot of the same conversations? What kind of traits do you need to do such a job, and what are the challenges?
The difficulties of cold calling often scares people away
Working in business development or sales is a high pressure job, especially if they need to make a lot of phone calls. Because phone development is not their only job, dialing 10 calls a day can take up most of their time. If this number is magnified 10, the huge amount of work will definitely make a person not being able to handle any other tasks.
In the process of telemarketing, there are many steps and hurdles; getting past the gate keeper, not knowing how to find the right contact, fearing being rejected etc. This eventually leads to fruitless calls, and in the end many people just stop calling because it is too painful.
Miss Xu, a telemarketing agent, says that because of the prevalence of phone fraudsters, it has become even harder than before for honest sales people to find potential customers through the phone.
The profession has specialization in telephony development
When it comes to how to solve the difficulty of telephone development, Miss Xu says that after she had a deeper understanding of this job, she found that all the problems can be overcome through rigorous professional training and planning. Before the calling starts, the project manager has to formulate a clear communication plan so that the agent can know how to cut to the key points and communicate effectively with the target customers, and through practice calling in the real world, summarize possible problems and objections and formulate countermeasures in advance.
Despite using the correct method from the beginning and save a lot of time with the switchboard attack and defense, an agent might still encounter difficulties. Therefore, at the same time as the project is being carried out, it is necessary to simultaneously collect the statistics from all callers, find problems on time and immediately develop solutions.
Enspyre Marketing, a service provider specializing in B2B telemarketing, says that telephone business development is actually a highly professional job. If the company can have more specialized tasks, the marketing/business department can focus on current business and customer services.
Don’t have to raise a cow for milk. Outsourcing is more efficient.
The cost of betting that companies want to engage in telephony development is not an easy one. Whether it is recruitment of personnel, phone skills training, or equipment purchasing, companies often give up. However, through experienced telemarketing service providers, companies can reduce the waste of time and increase sales.
