Corporate Social Responsibility, how much do you know?


Should a company be responsible for more than just making money? Does companies have a social responsibility? More and more people answer yes on those questions. The concept of Corporate Social Responsibility (CSR) is becoming established around the world.

Especially since the problem of global warming started getting more and more attention, environmental protection issues have become the focus of discussion regarding corporate social responsibility.

“Coexistence” is the key point. No company lives in a vacuum. Consider a large bicycle manufacturer. As a multinational enterprise, it has operations all over the world. The influence of huge organizations on society cannot be underestimated. Therefore, they pay special attention to the concept of connection and community, whether it is consumers, suppliers, or even peers.

CSR can improve the image of corporation

Many companies still do not believe in CSR. They believe that the main consideration of business operations is to make a profit and if these profits are used for other purposes than building more profit or giving back to shareholders, something is wrong. However, far and wide, corporate social responsibility has become a necessary consideration for business managers. Some business owners have begun to count backwards and re-consider any CSR costs as marketing costs, since the process of giving back to the community also creates a positive corporate image.

Corporate social responsibility is not just about spending
According to a survey conducted by the Economist Intelligence Unit (EIU), when a company fulfills its responsibility as a social citizen, the effects of the actions performed are usually invisible and indirect. But there are also many results that are obvious and concrete, especially when the policies adopted are related to environmental protection. For example, after implementing the environmental protection policy for reducing packaging materials, the company can also reduce resource waste, save packaging costs, and improve energy efficiency. IKEA has done a good job in this regard, they are proud to use their flat-packed design as one of the highlights of their promotions, because the effect of these well-designed flat packaging not only makes consumers easy to shop, they also reduce storage space, increase the number of goods shipped, and reduce the environmental damage caused by transportation.

Effective implementation of CSR can enhance competitive advantage
In addition, 75% of the respondents to EIU’s surveys believe that an effective CSR policy can generate positive benefits for the company and improve the company’s financial position. The survey also show that although more and more companies practice CSR most companies are still passive in the performance of these responsibilities. If the policy can be properly planned and implemented effectively, it will be able to enhance the company’s competitive advantage.


Driving power = winning power

Driving power = winning power 點子是要多少有多少,但只有把點子付諸實現的人才是無價之寶。懷抱沒有什麼事辦不到的決心和企圖,只有行動才會帶來希望。 許多企業的資源,常在無形中消逝怠盡,一整天下來,看似處理了很多事情,實際上卻沒有具體的成效而言。真正成功的經理人,很清楚自己要什麼,懂得去爭取所謂的必要需求,也懂得適時放手,對於沒必要計較的小事便不需過於計較。 一位成功的經理人,一定要懂的把握以下三原則: 目標管理:...

SME Customer Service Center

SME Customer Service Center 客服中心的重要性,隨著服務品質的要求與提升而日趨重要。不僅僅是回答客戶的問題,更要留住顧客的心!不僅講求服務品質,更講求效率和融洽的顧客關係;不但要快速回應,還要有效解決!根據調查顯示,企業多花一些心力投注於電話客服中心,除了能留住原有之客戶之外,還能開發新客源! 客服中心成立,蔚為近幾年新興趨勢。不管您的公司是哪種產業,接電話的總機或是客服中心的每一位服務人員,這些第一線應答人員,都代表著公司的形象。...