Company Profile
OneAI Inc., a Japanese firm specializing in AI-driven digital marketing, established its Taiwan branch in 2018. The company is dedicated to becoming a strategic partner for advertising agencies and brands navigating the complexities of the Cookieless Era, providing cutting-edge technological solutions to optimize their digital presence.
Target Market
OneAI Inc.’s flagship solution, ChiChat, is an automated retargeting chatbot and a unique performance-based service in the Taiwan market. Unlike traditional tools, ChiChat provides conversational scripts free of charge and only bills clients upon successful conversions.
As a Martech tool powered by AI, ChiChat is ideally suited for E-commerce and retail sectors focused on CRM and online sales. It helps businesses retain end-consumers, drive purchases, and collect high-quality member data for future remarketing. To date, OneAI Inc. has empowered over 130 enterprises across Taiwan and Japan—including major brands like Rakuten, SUNTORY, and Disney World—achieving a 15% increase in closing rates and a 20% reduction in conversion costs.
Marketing Challenges
While expanding in Taiwan, OneAI Inc. encountered two primary obstacles:
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High Communication Costs for Emerging Tech: As a pioneering Martech tool with an unconventional “pay-per-performance” model, ChiChat was unfamiliar to many local marketers. This required extensive education and explanation, significantly slowing down the business development cycle.
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Cross-Border Management Hurdles: Like many international startups, OneAI Inc. underwent organizational restructuring in its early stages. High staff turnover made it difficult to cultivate a stable sales team, ultimately impacting revenue growth.
Enspyre Services and Benefits
After discovering Enspyre’s B2B Lead Generation services at the Meet Taipei 2022, OneAI Inc. commissioned Enspyre to spearhead their market expansion in Taiwan. Enspyre provided the following strategic support:
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Accelerating 0-to-1 Market Expansion: Enspyre managed the entire outreach pipeline—from lead sourcing and point-of-contact identification to product training and script development. Through professional tele-outreach, Enspyre effectively communicated ChiChat’s value propositions, allowing OneAI Inc.’s internal team to offload cold calling and focus entirely on high-touch customized services.
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Precision Targeting for Tangible Performance: Within just two months, Enspyre contacted and screened approximately 500 enterprises, identifying 100 qualified leads. This led to 31 scheduled meetings and 6 successfully signed contracts, including several high-profile corporate clients.
Join hands with Enspyre to achieve B2B marketing results and easily reach your target customer!
