法式寢具-安石國際能確實了解客戶服務價值-Enspyre安石國際

法式寢具-安石國際能確實了解客戶服務價值

02/13/2014
法式寢具-安石國際能確實了解客戶服務價值-Enspyre安石國際

因CCIFT(法國工商會)企業創新服務獎,Marchand de Linge (MDL)麻商接觸到安石電話行銷服務,歷時一個月的專案撥打,成功創造81間設計相關公司的拜訪機會,紮起長期經營客戶的良好基礎.在結案三個月後的拜訪面談中,麻商總經理Veziane表示:『我們認同安石能夠確實了解他們客戶的價值,是個值得信賴及委託業務開發的公司。』

成功案例-公司背景
在法國,室內設計最能將具有歐洲法式品味充分展現,麻商以客製化拼搭方式引進旗下逾百款家飾家用織品,呈獻消費者彈性但簡單自然的精神。

『Marchand de Linge』(MDL簡稱麻商)是目前台灣首家法國生活寢具館,負責人Veziane Faure看好台灣市場,認為近幾年以15%的年成長看來,消費者對外來文化居家裝飾接受度增加,並且認知已從過去的必需品轉為品質與與品味的指標。

透過下午茶會,品嘗法式甜點的同時,麻商除提供室內設計的概念,也利用Loft裡的單品展示,演繹運用個人飾品搭出自己的氛圍。而目前開發台灣區市場最重要,也最具挑戰的,就是聯繫台灣本地條件符合的裝潢和室內設計單位,建立長期的合作關係。

麻商與安石國際
麻商精準確實的發展企劃及相關作法,榮獲2013法國工商會的中小企業創新服務獎,造就此次和安石的合作機會.
在拜訪了解麻商目前的運作情形:包含人力配置、主攻的市場、欲邀約的產業別、窗口職位以及主力商品銷售可能等之後,安石電話行銷的專案管理人開始名單整理、話術的準備,並且在專案開始執行前不間斷的與麻商聯繫、做撥打前的實況模擬,確保專案的順利進行.

成功案例-專案成效
安石協助麻商以電話拜訪的方式,過濾其鎖定的目標產業及規模,透過所承接業務的案量、設計師人數、偏好的設計風格以及是否有替客戶客製搭配的案例去了解,篩選出麻商後續能繼續接洽的名單,及產出所有的聯繫記錄。經過一個月的專案撥打,安石電訪團隊成功為麻商創造81間設計相關公司機構的拜訪機會,紮起長期經營客戶的良好基礎.

此外,專案結果也有效的協助釐清台灣地區因為工商登記造成的名詞誤解;許多掛著裝潢公司名稱的卻可能是只承接硬體施工的,有些卻可能是專攻室內設計的;若能透過外包,快速篩選出未來能繼續保持追蹤聯繫的可能,這和逐一撥打拜訪電話才能獲得資訊的成效相距甚大,更別說所費的時間和成本。

麻商總經理Veziane說:『我們認為安石是個值得信賴,能夠了解客戶價值的服務提供者。』

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