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Online Startup Snack Subscription Service Doubles Business Growth Through B2B Marketing

10/31/2023

Company Introduction

Snacklips imports exotic snacks and sells them retail, as office snack subscriptions, and as customized gift box services. It is Taiwan’s first company to provide snack subscription services and is one of the most prominent startups in recent years.

The company has grown from its four co-founders to a team of 20 people. Starting from the perspective that Taiwanese people love to indulge in snacks and explore new tastes, Snacklips carefully selects snacks and treats from around the world, leading consumers on a culinary journey through their taste buds.

Products and Target Customers

Snacklips has identified a blue ocean of exotic snacks. In the initial stage, they offered both retail and subscription services, setting themselves apart from traditional specialty supermarkets. They pre-selected snacks tailored to the tastes of the Taiwanese population, ensuring that consumers avoid disappointments. This approach has helped establish brand recognition in the B2C market and has built a loyal customer base of snack enthusiasts.

Marketing Challenges and Dilemmas

As Snacklips expanded its B2C business, they recognized a demand for corporate afternoon tea orders. They believed that the B2B market development presented a new niche opportunity. However, they faced challenges in replicating the success they had in expanding within the B2C market. They encountered internal challenges related to insufficient skilled manpower, which hindered the progress of B2B business development.

Enspyre Services and Benefits

After understanding Snacklips’ situation, Enspyre’s business consultants recommended a proactive approach.

1. Proactive Development Strategy

Enspyre focused on Snacklips’ existing services, selecting companies that matched the appropriate scale and criteria, thereby pinpointing precise target customers. In contrast to Snacklips’ own progress, within just one month, Enspyre generated a list of 153 qualified customer leads. We also secured procurement demands from corporate clients, saving Snacklips both time and manpower, and assisted in developing long term development strategies, ultimately accelerating order conversions.

2. Specializing in Prospecting and Guiding Conversions

Enspyre specializes in B2B prospecting services. After successfully developing a list of 153 companies, we closely tracked the progress and efficiently converted them into new Snacklip customers with a sequence of effective phone calls.

B2B Precision Marketing Strategy Performance Within one month - Enspyre

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