Customer Thank-You Letters: A Powerful Tool for Employee Motivation
Public relations praise for customer letters makes employees feel highly valued and appreciated. Leveraging collective power amplifies the impact of seemingly insignificant actions. For example, Life is Good, Lig, an American consumer goods company, has received...
Win Invisible Influence of Customers
While companies are constantly pursuing self-renewal and better products and services, have you also noticed the invisible influence of services? One of my favorite examples is the hosting and cloud computing company Rackspace, where an employee was using the phone to...7 key points of CRM
In 2009, both B2C and B2B companies experienced the test of sales decreases. Although the economy is slowly recovering in 2010, no one feels safe and the economic crisis will happen again. Enterprises should re-examine their customer relationship management and work...