Brand Story and Challenges

A Subscription-Based Snack E-Commerce Business Shifts to the B2B Market: The Winning Formula of a Small Startup Team Revealed

 

 

 

Image source: Snacklips

 

Snacklips was founded by the Turkish Girl Era team, which was previously selected by AppWorks. Formed by a group of passionate women from the Department of Turkish Language and Culture at National Chengchi University, the team set out to share the beauty of Turkey. Today, it has grown into the largest Turkish-related website in the Chinese-speaking world. They once attempted to sell local Turkish products through e-commerce, but the results did not meet expectations. After reassessing market demand and brand differentiation, they shifted their focus globally, specializing in snacks recommended by locals. This allows Taiwanese consumers to “travel the world through taste” and experience foreign cultures.

 

Throughout its entrepreneurial journey, Snacklips has continuously adjusted its business model—from retail to subscription-based snack boxes. By leveraging market data analysis and taste-testing evaluations to select flavors, and curating different monthly themes, Snacklips delivers international snack boxes that best suit Taiwanese preferences. This approach eliminates customers’ fear of making the wrong choice. Compared with the large packages and limited options typically found in imported snack stores, Snacklips’ snack boxes also satisfy customers’ desire to sample a wide variety of snacks in smaller portions.

 

Starting in 2019, Snacklips began shifting its focus to the B2B market, bringing snack subscriptions into offices. Compared with the volatile and unpredictable B2C market, Snacklips found the B2B market to be far more stable, allowing for clearer operational strategies and greater revenue potential. Snacklips also planned to use B2B business development as an opportunity to introduce monthly snack delivery services to companies unfamiliar with such offerings. As a result, Snacklips partnered with Enspyre, a company with 20 years of experience in B2B precision marketing, and successfully acquired a large number of high-value qualified leads within just one month—making a successful entry into a new B2B growth opportunity.

 

Enspyre Marketing Strategy

 

Using B2B Precision Marketing to Help Startup Teams Build Proactive Sales Development Strategies

 

After understanding Snacklips’ current situation, Enspyre recommended focusing on two key areas to help Snacklips achieve its goals: “proactive sales development strategies” and “professional role division between cold outreach and deal conversion.”

 

First, Snacklips has been highly successful in B2C marketing. However, in B2B sales, the process from generating interest to triggering a purchasing decision takes longer and involves many decision points where prospects may hesitate or stall.

 

Therefore, Enspyre helped design a proactive sales development strategy, combined with Snacklips’ own customer acquisition strengths. Sales tasks were divided professionally: Enspyre handled frontline prospecting, while Snacklips’ sales team focused on follow-up and deal conversion. By working in parallel, this approach significantly boosted conversion efficiency and achieved a true “1 + 1 > 2” effect.

 

In addition, Enspyre defined key execution priorities for precision marketing to further improve the efficiency and accuracy of B2B customer development:

 

Key Point 1: Identify the Right Audience and Precisely Target Ideal Customers

 

“There are so many companies—who would actually be my customers? Where should I start?”

 

Based on years of experience helping companies with customer development, Enspyre filters prospects by region, company size, and budget. This allows Snacklips to stop searching blindly and connect with potential customers more quickly and directly.

 

Key Point 2: Act at the Right Time and Take Proactive Action

 

“Every company has different purchasing cycles and budgets—when is the best time to reach out?”

 

The benefit of proactively contacting potential customers is that, in addition to obtaining basic contact information, it also provides insight into internal operations and industry trends. As more information is accumulated, sales teams gain a clearer understanding of prospects, enabling better strategy adjustments and faster deal closures.

 

Enspyre Execution Results

 

153 Potential Corporate Clients Identified in Just One Month, Allowing Startups to Close Deals Quickly with Minimal Effort

 

 

 

 

Result 1: Doubling Lead Output on a Limited Budget

 

In the first month of the project, Enspyre helped Snacklips identify 153 potential corporate clients, achieving a completion rate of 102%. Compared with Snacklips’ previous in-house prospecting efforts, although the investment was higher, Enspyre was able to gather first-hand prospect information in a much shorter time. Outsourcing early-stage sales development is an ideal solution for small teams that lack development resources.

 

Result 2: Daily Lead Updates Enable Timely Follow-Up and Tracking

 

As the saying goes, “strike while the iron is hot.” Timing is especially critical during cold outreach. Enspyre has long adhered to a highly transparent operating approach, providing regular lead updates so client teams can follow up promptly. Without letting momentum fade, Snacklips’ sales team was able to quickly convert these high-quality leads into customers—often closing deals with just one or two phone calls, without the need for in-person visits, and achieving exceptionally high conversion rates.

 

Enspyre’s Long-Term Value Assessment

 

Leveraging 20 Years of B2B Industry Development Expertise to Help Plan Long-Term Marketing Strategies

 

Understanding customer pain points is a daily challenge for every sales and marketing professional. Throughout the project, and in every valuable conversation, Enspyre helped Snacklips uncover potential business opportunities and target audiences by listening carefully and asking the right questions.

 

Enspyre founder Elias Ek, who has personally experienced the challenges of building a startup team, also shared a message with today’s entrepreneurs:

 

In the early days of entrepreneurship, we also faced severe manpower shortages. B2B companies, in particular, rely heavily on proactive sales development, and limited resources forced us to give up many opportunities, ultimately leading to failure. Today, the industry is undergoing a positive transformation, and the B2B model is the current trend. We are able to think from a startup’s perspective and explore various market possibilities—acting as an extension of your marketing or sales team.

 

Enspyre Uses the Most Effective Approach to Help You Create a Dream Deal List

After reviewing the above case of Snacklips successfully entering the sweet spot of the B2B snack subscription market, let’s conclude with a story about sugar crystals and cotton candy.

Sugar crystals require the right temperature and container to be cooked properly. Cooking for too long or at too high a temperature will never yield the desired result. To turn sugar crystals into cotton candy, you need a cotton candy machine to create a truly eye-catching treat. Potential customers are like sugar crystals—when nurtured with the right method and timing, and combined with the right conversion tools, they can generate tremendous value.

Want to turn potential customers into a sweet list of closed deals just like Snacklips? Contact us today and let Enspyre’s precision marketing make it happen!