MUSA’s services cater to customers from all industries, including brands such as Avier, a leader in mobile peripherals; 8more, specializing in tremella drinks; oqLiq, a Taiwanese fashion brand; Keego Mobility, known for electric delivery bicycles; and Vana Candles, a provider of Nordic fragrances.
However, the MUSA team observed that during the event, the limited time and exhibition environment made it challenging to engage in in-depth conversations with their target customers. This, in turn, increased the difficulties of post-event follow-up. Hence, they contacted Enspyre to seek professional assistance.
Stage One: Advance Preparation to Enhance Development
By establishing contact with the exhibitors before the event, we moved the development process earlier in the pipeline. This approach significantly reduced the time required for following up after the event compared to the traditional method, where the sales process would begin only after MUSA met the prospect at the show and exchanged business cards. Additionally, pre-screening allowed for the precise targeting of the right potential customers, thereby increasing the conversion rate.
Stage Two: Seizing Opportunities to Improve Post-Exhibition Conversion
Enspyre assisted MUSA in promptly identifying the trademark needs and potential opportunities of each targeted exhibitor. Through real-time interactions during the exhibition, within a week, MUSA ended up having appointments with the correct decision makers of 75% of the potential customers. This significantly decreased the time spent on post-event follow-up and increased conversion rates.
Jessie Chou, the CEO of MUSA, said, “Enspyre is full of experience and efficiency. They have significantly improved our exhibition results. We look forward to a long-term partnership with Enspyre for even more sales.”