商務專欄 彙整

Entrepreneurship – the cost of setting up an office

Jul 6, 2018 | Startups

Like starting a business wasn’t hard enough, getting your first office started costs a fortune. But it helps to take advice from someone who has set up an office before. Every new business owner inevitably marvels at how many things it takes to keep an office...

Principles of E-commerce Success

Jul 6, 2018 | e-Commerce

More and more people are paying attention to the low-cost and profit-making nature of online businesses to join the ranks of online entrepreneurs. General salary level have been low recently, the number of unemployed people has increased, and online shopping malls...

Difference between B2B and B2C

Apr 4, 2018 | Business Articles

B2B is a business-to-business model. It refers to a company that sells its goods or services to another company. It covers everything from factory machinery and equipment to office stationery. B2C on the other hand is the so-called business-to-consumer model, usually...

Make good use of CRM to let customers think of you forever

Jun 28, 2016 | Business Articles

Customer Relationship Management systems (CRM) is a necessary tool for any company with more than a handful of customers. When customers step into the breakfast shop at the entrance, the owner always remembers the regulars and their preferences. Greeted with a smile,...

From Outreach to Opportunity: MDL’s Success in Taiwan’s Design Market

Feb 13, 2014 | Appointment Setting, Business Articles, Case Studies, Lead Generation, Lead Generation Case Study

Through the CCIFT (French Chamber of Commerce and Industry in Taiwan) SME Innovation Award, Marchand de Linge (MDL) came into contact with Enspyre’s telemarketing services. After a one-month project, Enspyre successfully created visit opportunities with 81...

Google Remarketing

Jan 20, 2012 | Corporate Knowledge

What is Google’s Remarketing? Remarketing is the function of displaying advertisements to people who has already visited your website, some social media property or interacted with you in some other way. Through remarketing, companies can reach and adjust...