Dec 9, 2025 | Business Articles, Marketing Sales
The reality in B2B today? Buyers are doing most of the work before they ever talk to you. According to 6sense (2024), 85% of buyers have defined their purchase requirements before contacting a seller, and 81% already have a preferred vendor. At Enspyre, with...
Jun 29, 2025 | Business Articles, Marketing Sales
In today’s fiercely competitive B2B market, the key to sustainable enterprise growth lies in the continuous generation of new business opportunities. For sales and marketing managers, this not only means facing challenges such as scarce lead lists, low...
Jun 15, 2021 | Case Studies, Corporate Knowledge, Event Booking, Lead Generation, Marketing Sales
From Cost-Effectiveness to the Pandemic: 10 Years of B2B Webinar Evolution GoToWebinar reports that global webinars have surged 330% since the pandemic began. As platforms change, so do engagement models and marketing strategies. Based on 20 years of B2B experience at...
Oct 18, 2020 | Marketing Sales
Keego Mobility is a new brand of e-bikes founded in 2020. In the shockwaves of the 2020 Corona19 pandemic, e-bikes were flying off the shelves. People all over the world are fleeing public transportation and choosing cars, bicycles and, increasingly, e-bikes. Keego...
Nov 22, 2019 | Marketing Sales
One of the many things that is so great with working for Enspyre is that we have the chance to help so many different kinds of companies. While most of our customers are from the IT industry, we have also worked for gyms, food wholesalers and companies that insulate...
Jul 31, 2018 | Marketing Sales
Sales person, your time is money! 身為公司的業務，在前線奮勇殺敵，為公司賺進大筆鈔票的同時，時間和案件的雙重壓力之下，你需要更清楚你的目標和方向，請仔細掌控好以下三大原則： 一、拉近顧客關係 營造專業形象：專業感在這個時代格外重要，若能適度營造形象，將有助於後續的發展推動， 而主動和客戶建立情感和透過專業秘書和顧客聯繫，都可以適度地獲取顧客的好感。另外別忘了佳節時刻的關心、平時閒暇時刻的用心以及危機處理的貼心，再加上多一點點的細心和驚奇，超乎顧客期待。 二、時間即是金錢...
