In today’s highly competitive B2B market, how can companies use public relations (PR) services to generate qualified leads? The strategic collaboration between The News Lens and Enspyre showcases a win-win solution for B2B clients.

In today’s highly competitive B2B market, how can companies use public relations (PR) services to generate qualified leads? The strategic collaboration between The News Lens and Enspyre showcases a win-win solution for B2B clients.
Owlsome Tech is a startup offering cutting-edge smart elevator solutions.
Like many startups, the team members were mostly tech-driven and lacked sales experience. They had tried cold calling and attending expos, exchanging many business cards, yet nearly none converted into real deals.
Enspyre’s Lead Generation team spoke to hundreds of building managers and generated a high quality list of 100 qualified potential leads within 3 months.
Building Trust Across Borders Enspyre is honored to have been entrusted by Asia Pacific Foundation of Canada (APFC) to provide Lead Generation services to advance its Women Entrepreneurs project. This initiative connected 19 female entrepreneurs from Canada with...
It costs 4 to 7 times more to develop new donors than to get an old donor to donate again. Enspyre helped an animal shelter develop and execute a 2-step strategy for Donor Relationship Management (DRM) to find the most appropriate communication methods, frequencies and channels to establish long-term relationships with donors. Learn how Enspyre used its experience in assisting major IT companies with customer relationship management (CRM) to help PACK build repeat donations.
As the epidemic continues to spread, countries have implemented travel bans. Enspyre helps clients turn the crisis into an opportunity through successful digital marketing strategies.
A well-known multinational software company provides CRM system services to help companies improve customer experience and increase performance and revenues. Enspyre’s team assisted them with the sales challenges they encountered: adding new customers in a short period of time and increasing usage among existing customers.
The MUSA team observed that during the event, the limited time and exhibition environment made it challenging to engage in in-depth conversations with their target customers. This, in turn, increased the difficulties of post-event follow-up. Hence, they contacted Enspyre to seek professional assistance. Leveraging their 20 years of development experience, the Enspyre team proposed a two-stage solution for MUSA…
Small and Medium-sized Enterprises (SMEs) in Taiwan, generally want to handle processes like the sales development process, from prospecting to finding leads/opportunities to closing deals, internally by the company sales team. However, foreign companies or those of a certain scale have a more detailed division of labor in their business development efforts. The initial front-end work, involving reaching the target market, is often delegated to the marketing department or outsourced to business development teams like Enspyre. Subsequently, the sales department takes over to close deals. Why do they adopt this approach, and what is the strategic logic behind it?
As Snacklips expanded its B2C business, they recognized a demand for corporate afternoon tea orders. They believed that the B2B market development presented a new niche opportunity. However, they faced challenges in replicating the success they had in expanding within the B2C market. They encountered internal challenges related to insufficient skilled manpower, which hindered the progress of B2B business development. After understanding Snacklips’ situation, Enspyre’s business consultants recommended a proactive approach….
Sunnyfounder met Enspyre and learned about our services during Taiwan’s largest startup festival Meet Taipei. After some initial meetings, they decided to commission Enspyre to support their business development endeavors. Enspyre, based on Sunnyfounder’s needs, targeted customers in the manufacturing, semiconductor, textile industries, and companies in Taiwan that have joined the RE100 (100% renewable energy) initiative. Within one month, Enspyre generated 100 qualified potential customer leads for Sunnyfounder! Among these contacts, 70% were at the executive level, and 15 companies asked for meetings to be immediately arranged.