Sunnyfounder is an innovative Taiwanese startup that assists businesses to invest in solar power generation to meet their ESG responsibilities. They also provide green energy trading services and was the first energy provider in Taiwan to obtain a renewable energy sales license.
Products and Target Customers
Sunnyfounder offers green energy trading services to assist Taiwanese businesses in complying with the government’s ESG electricity regulations, enabling them to purchase usable green energy and green energy certificates.
They aspire to contribute to the creation of a cleaner energy future in line with the global environmental conservation trends. Currently, their customers span across Taiwan, including renowned companies such as Taiwan Mobile and the Fubon Group.
Marketing Challenges and Dilemmas
In the existing organizational structure of Sunnyfounder, business development is a collaborative effort between the marketing department and the sales department. The responsibilities of the sales department include new customer development, project planning, and maintaining existing customers.
According to Sunnyfounders’ Marketing Manager, each green energy project typically takes about 6 to 12 months to complete, and the sales team often needs to make on-site visits to provide professional advice. As a result, they frequently travel to meet with customers in the northern, central, and southern regions of Taiwan to plan their electricity needs.
With everything else on their table, the sales department found themselves short on time to close new customers so they had to lean on the marketing department for support.
Enspyre Services and Benefits
Sunnyfounder met Enspyre and learned about our services during Taiwan’s largest startup festival Meet Taipei. After some initial meetings, they decided to commission Enspyre to support their business development endeavors.
1. Prospecting the Unfamiliar, Targeting Precise Customers
Enspyre, based on Sunnyfounder’s needs, targeted customers in the manufacturing, semiconductor, textile industries, and companies in Taiwan that have joined the RE100 (100% renewable energy) initiative. Enspyre identified the key contact persons specific to potential clients in these industries.
2. Unleashing the Power of Lists, Creating Potential Value
Within one month, Enspyre generated 100 qualified potential customer leads for Sunnyfounder! Among these contacts, 70% were at the executive level, and 15 companies asked for meetings to be immediately arranged.
Enspyre not only successfully broke through the barriers of prospecting new leads but also fully leveraged the value of the collected lists, leaving Sunnyfounder highly satisfied with their results.
Since the first project, Sunnyfounder has repeatedly come back to Enspyre for reliable generation of new leads and business opportunities. This partnership allows Sunnyfounder’s business department to focus on closing deals and improving project completion and service quality.