While companies are constantly pursuing self-renewal and better products and services, have you also noticed the invisible influence of services? One of my favorite examples is the hosting and cloud computing company Rackspace, where an employee was using the phone to...
Like starting a business wasn't hard enough, getting your first office started costs a fortune. But it helps to take advice from someone who has set up an office before. Every new business owner inevitably marvels at how many things it takes to keep an office going:...
More and more people are paying attention to the low-cost and profit-making nature of online businesses to join the ranks of online entrepreneurs. General salary level have been low recently, the number of unemployed people has increased, and online shopping malls...
B2B is a business-to-business model. It refers to a company that sells its goods or services to another company. It covers everything from factory machinery and equipment to office stationery. B2C on the other hand is the so-called business-to-consumer model, usually...
Customer Relationship Management systems (CRM) is a necessary tool for any company with more than a handful of customers. When customers step into the breakfast shop at the entrance, the owner always remembers the regulars and their preferences. Greeted with a smile,...
Can you imagine making one hundred calls a day and repeating a lot of the same conversations? What kind of traits do you need to do such a job, and what are the challenges? The difficulties of cold calling often scares people away Working in business development or...
While consumer companies most often have to advertise to anonymous personas of their ideal buyers, most B2B companies can figure out a way to make a list of companies who are very likely need your products. Some companies like for example Ericsson or NOKIA, might just...
What is Google's Remarketing? Remarketing is the function of displaying advertisements to people who has already visited your website, some social media property or interacted with you in some other way. Through remarketing, companies can reach and adjust advertising...
What is the view of Taiwan’s former Google CEO Eric Smith’s public speech in Taiwan (Taipei) about Taiwan’s current situation and future development? It’s awkward, and everyone’s perception seems to be different. Well-known media platform TechOrange's reporter Jeremy...
We all know the opinions of our customers play an important role in a company's success. The best way to understand customer's satisfaction and opinions is to ask them directly. Therefore, many companies choose to do customer satisfaction surveys. But how do you...
